To app F
ollowing the explosion of the mobile world, there’s an app for just about everything and on every platform
nowadays. If it isn’t the latest must-have game on your iPod Touch or a shopping list planner on your Android smartphone, it’s the personal training app on your BlackBerry. But just how useful are these apps? We managed without them before, and that’s not to mention the cost of some of these products, with some
or not to app
Mark Beauchamp, European marketing manager for Citizen Systems Europe, looks at the booming mobile market and explores the latest apps that have been designed for use with the new generation of portable printing technology.
apps setting you back by as much as £400. In fact, there are probably millions of pounds being wasted by people on buying apps that are rarely or never used. In short, apps have become a fashion item or status symbol as much as the iPad.
Nevertheless, the clever marketing brains at some of these app developing companies will have you believe that you cannot possibly live life, both
Mark Beauchamp: “While there’s a plethora of apps that represent no real benefit to users, serving purely as
entertainment, there are some new technologies that bestow businesses with a level of flexibility that has never before been possible.”
personally and professionally, without your mobile device helping you or telling you what to do. Since when did we humans stop thinking and, more to the point, doing for ourselves? Indeed, we’re as intelligent as the next tablet PC and while technology certainly helps to make our lives somewhat easier in certain cases, it’s not always
necessary to buy into this new gadget age.
New mobile era
Perhaps we should be more focused on those technologies that have already proven their worth and have stood the test of time. While they might not be as sexy as some new products, conventional devices are
www.itrportal.com
IT RESELLER – MARCH 2011 33
OPINION
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