This page contains a Flash digital edition of a book.
Document Management Company news


Canon announces new pan-European partner programme


C


anon Europe has launched its new pan-European partner programme for its B2B partners. The programme has been developed to grow


Canon's presence in the indirect channel, and provide Partners with a comprehensive and flexible platform to increase their business growth and retain profitability through cross selling opportunities in 2011 and beyond.


The programme will enable Partners to take advantage of the unrivalled strength of the Canon product portfolio, giving access to the broadest range of imaging solutions in the industry. The three levels within the partner programme – designed to match partner capabilities and expertise - are as follows:


• Canon registered partner – for partners focusing on Canon warranty-based products such as laser A4 single and multifunction printers, document scanners and projectors.


• Canon accredited partner – for partners with a service organisation, focusing on high value solutions (MFP/software & professional services) that require an ongoing support infrastructure.


• Canon business centre partner – built on the Canon accredited partner model, but with additional benefits for partners selling only Canon products.


The programme has nine clearly defined certification levels covering the full range of Canon's B2B technology solutions: office imaging, office software solutions, production print, scanning solutions and projector solutions.


Canon comments that its clear commitment and support will help partners grow their business; including yearly business plans and a close working relationship and proactive account management to support them. Partners are also incentivised though strategic and tactical bonuses - for example growth bonuses and co-marketing funds - to recognise the commitment from both sides.


[subhead] Remaining competitive Alex Thurgood, European channel marketing manager at Canon Europe, said: "We recognise our partners' need to remain





The programme has nine clearly defined certification levels covering the full range of Canon's B2B technology solutions: office imaging, office software solutions, production print, scanning solutions and projector solutions.”


competitive in a challenging economic climate, and the new partner programme offers significant growth opportunities combined with the highest levels of support


Alex Thurgood: “The introduction of the new programme will help drive our partners' business growth, whilst also ensuring end- users can be confident in their expertise and capability to understand the business challenges around information management.”


from Canon. By working in conjunction to develop a business plan, including the development of competencies in key certifications, it means we can truly understand our Partners' objectives and work together to meet them."


Thurgood continued: "It's a great initiative and one that is very important to Canon. We have strong loyalty through our indirect channel – 59 per cent of our partners have been working with Canon for more than ten years (Canon European Partner Survey 2008), and we want to ensure this figure continues to grow. The introduction of the new programme will help drive our partners' business growth, whilst also ensuring end- users can be confident in their expertise and capability to understand the business challenges around information management. This will ensure end-users receive the best proposition to integrate Canon into their business environment, receiving seamless and consistently high levels of service." 


40 IT RESELLER – MARCH 2011


www.itrportal.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52