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BETT 2011 attracts over 29,000 leading decision makers
T
he recently staged BETT 2011 exhibition (held at Olympia, London from 12 to 14 January) attracted over 29,000* visitors, putting it on par with the attendance at BETT 2010. The organiser remarked this is evidence that the UK’s change of government and challenging economic conditions have not combined to move technology down the list of priorities for the education stakeholders who visit the show every year.
Figures released today by Emap Connect* show that BETT 2011 attracted 14 per cent more head teachers than in 2010 (1705 compared to 1494). There were 2 per cent more deputy head teachers and the numbers of heads of year, bursars, school business managers and IT managers also grew.
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As ever, visitors represented a broad range of education establishments, including state primary and secondary schools, sixth form colleges, FE colleges and universities. Visitor numbers from the nursery/pre-school sector rose by 50 per cent compared to 2010, suggesting that exhibitors
These figures also show that BETT is reaching an ever-wider audience. The percentage of visitors from mainland Europe was up on last year by 5 per cent. Overall, international visitor numbers increased by 17 per cent compared to 2010. Debbie French, event director of BETT, commented: “Our figures for 2011, combined with overwhelmingly positive feedback from both exhibitors and visitors, demonstrate that the show has further enhanced its richly deserved reputation as the global ‘must attend’ event for everyone interested in the crucial role of ICT in education.”
“These figures add weight to the argument that, even in a year of economic uncertainty, the leaders and practitioners running public and private sector education systems remain focused on the benefits of smart investments in the technologies that will benefit the learners in their care.”
– Ray Barker, BESA.
may look to early-years education for new opportunities, as younger and younger children are offered the benefits of a technology-rich learning environment. Visitors representing independent prep schools were also more numerous than ever before, with 20 per cent more attendees from this sector than in 2010.
26 IT RESELLER – MARCH 2011
Ray Barker, director at BESA, added: “These figures add weight to the argument that, even in a year of economic uncertainty, the leaders and practitioners running public and private sector education systems remain focused on the benefits of smart investments in the technologies that will benefit the learners in their
care. We are delighted that BETT continues to meet a critical need for the education sector in the UK and worldwide.”
Len Daniels, education and public sector sales manager, Toshiba Information Systems, said: “BETT has certainly met our expectations in spite of the difficulties and budget cuts. Recent changes in the sector have meant that as less support is provided centrally there is a real need for a show like BETT, where schools can find the advice they need.”
Debbie French concluded: “BETT owes its success to the thousands of educators in the UK and throughout the world who are dedicated to advancing learning, to the commitment and innovation shown by suppliers and to the support of leading associations, such as event co-founder and partner BESA. We are delighted that these BETT stakeholders convene annually London to create, innovate, share, learn and inspire.”
BETT is an annual event. The next show will be held at Olympia, London from Wednesday 11 to Saturday 14 January 2012.
*subject to a pending ABC audit.
www.itrportal.com
EVENT REVIEW
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