ÂÐÅÌß ÍÀÏÈÒÊÎÂ Nespresso îáëþáîâàë Íåâñêèé ïðîñïåêò
Âåñíîé íà Íåâñêîì ïðîñïåêòå îòêðîåòñÿ ïåð- âûé â Ïåòåðáóðãå êîôåéíûé ìàãàçèí Nespresso.
Nespresso âõîäèò â õîëäèíã Nestle, äâà ìàãà- çèíà êîìïàíèè íàõîäÿòñÿ â Ìîñêâå.
Ïîñåòèòåëè íîâîãî ìàãàçèíà ñìîãóò âûáðàòü ñåáå êîôå (àññîðòèìåíò ÷ðåçâû÷àéíî âûñîê),
êîôå-ìàøèíû è àêñåññóàðû. Êðîìå òîãî, â äå- ãóñòàöèîííîé çîíå ïîêóïàòåëè ñìîãóò è ñàìè ïðèãîòîâèòü ñåáå êîôå.
Nespresso ìîæåò çàèíòåðåñîâàòü èñòèííûõ êîôåìàíîâ, êîòîðûå ðàíüøå áûëè êëèåíòàìè ñïåöèàëèçèðîâàííûõ èíòåðíåò-ìàãàçèíîâ.
Ïðîáëåìû íà ÷àéíîì ðûíêå
Ïðîèçâîäñòâî ÷àÿ â Èíäèè, âòîðîì ïîñëå Êèòàÿ ïðîèçâîäèòåëå ÷àÿ â ìèðå, óïàëî äî ñà- ìîãî íèçêîãî óðîâíÿ çà ïîñëåäíèå 5 ëåò. Âûïóñê ïðîäóêöèè â ïðîøëîì ãîäó ñíèçèëñÿ íà 1,3% äî 966,4 ìëí. êã. Ïðè÷èíà — íàøåñòâèå íà ñåâåðî- âîñòîê ïðîâèíöèè Àññàì, êîòîðàÿ ïðîèçâîäèò áî- ëåå 70% âñåãî èíäèéñêîãî ÷àÿ, æó÷êîâ helopeltis â ìàå è èþíå ïðîøëîãî ãîäà.
Íèçêèé óðîæàé ìîæåò ïðèâåñòè ê ñîêðà- ùåíèþ çàïàñîâ ÷àÿ â ñòðàíå è, ñëåäîâàòåëüíî, ê ïîâûøåíèþ öåí ðÿäîì êîìïàíèé, â òîì ÷èñëå Hindustan Unilever Ltd. è Tata Global BeveragesLtd. À â Êåíèè òåì âðåìåíåì çàñóõà, èç-çà êîòîðîé êåíèéñêèé ñîâåò ïî ÷àþ îæèäàåò ñíèæåíèÿ ïðîèçâîäñòâà íà 12% â 2011 ã.
Ðîññèÿ â ïðîøëîì ãîäó èìïîðòèðîâàëà íà 4 000 òîíí ìåíüøå ÷àÿ, ÷åì â 2009 ãîäó. Íî íèçêèé óðîæàé â Èíäèè íàøåé ñòðàíû êîñ- íåòñÿ â ìàëîé ñòåïåíè. Áîëüøàÿ ÷àñòü ïðîèç- âîäèìîãî â Èíäèè ÷àÿ ïîòðåáëÿåòñÿ òàì æå.  ñëó÷àå ñíèæåíèÿ ïîñòàâîê ÷àÿ â Ðîññèþ èç Èíäèè åå ìåñòî çàéìóò Âüåòíàì, Èíäîíåçèÿ è Öåéëîí.
Ãëàâíûé ïîñòàâùèê ÷àÿ â Ðîññèþ — Øðè- Ëàíêà, íà íåå ïðèõîäèòñÿ 29% èìïîðòà; Èíäèÿ æå íà âòîðîì ìåñòå (25%). Äîëè ðûíêà êèòàé- ñêîãî è âüåòíàìñêîãî ÷àÿ â Ðîññèè ñîñòàâëÿþò ïðèìåðíî ïî 11%. Íà îòå÷åñòâåííûé ÷àé, êîòîðûé âûðàùèâàþò â Êðàñíîäàðñêîì êðàå, ïðèõîäèòñÿ ìåíåå 0,2% ïîòðåáëåíèÿ.
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Ýëåêòðîííàÿ âåðñèÿ æóðíàëà, íîâîñòè ðèòåéëà
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