Looking to
the Future
With rousing enthusiasm and
strategy” by Fortune magazine. nered with our hotels to build more
first-rate hospitality, the city of
Amazon.com selected his latest book, amenities into the room rate and offer
The Future of Management, as the best additionaldiscountsonsiteforthosewho
Toronto hosted over 4,000
businessbookoftheyear. bookwithinourhotelroomblock.”
ASAE(American Society of Hameldiscussedhowtobuildanorgani- Paschall added that ACOEM is also pro-
Association Executives) atten-
zation for the future by challenging the moting these advantages to their mem-
outmodedmanagementorthodoxiesthat bership and letting them know that stay-
dees for the ASAE and the limitsuccess. Healsodiscussedhowto ing elsewhere could be financially detri-
Center for Association
uncover the new management principles mental to the association. She said that
that will determine industry leadership in sheisworkinghardtogetthefactsoutto
Leadership’s Annual Meeting
thefuture. her members who financially support
and Exhibition. This amazing
ACOEM.
He also said that, while many of the pre-
cityisnumberoneintheworld
sentersandspeakersattheannualmeet- PamFitzgerald,vicepresidentofmarket-
for diversity, and is a great
ing would be talking about the impor- ing for SIOR (Society for Industrial and
tance of social networking, “we should Office Realtors) in Washington, DC was
place to demonstrate how to
not discount the basic sales approach; encouraged by the energized atmos-
work, partner, volunteer and
one-on-one, face-to-face relationship phere at the ASAE Annual Meeting and
building. Today,companiesarehiringtal- Exhibition, as well as by the focus on
livetogether.
ent,notjustemployees.” maintainingandservicingcustomersand
developing new business at this year’s
Over the course of the three-day confer- conference.
Thatisavisioneveryonewants
ence, several attendees and exhibitors
talkedabouthowtheyhavebeenadapt- “It does not cost anything to be sincere
for his or her community. And
ing to recent business changes brought and polite,” observed Fitzgerald. “We
Torontotrulysucceeds.
onbytheeconomy. must deliver the goods to our member-
shipnowmorethanever.”
JoycePaschall,directorofeducationand
Focusingonhowtheassociationindustry
meeting services for ACOEM (American As a matter of fact, Toronto will be the
can approach business in today’s chal-
College of Occupational and scene for the 2009 SIOR annual confer-
lenging climate and go forward was the
Environmental Medicine), said that her ence, and Fitzgerald was confident that
overall objective of the conference. The
associationisadjustingitsbusinessstrat- she and her team would be able to suc-
message was loud and clear - in these
egy during these challenging times. “As cessfully deliver the goods to her mem-
times,itisnot“businessasusual.” ameetingplanner,myprioritiesconcern- bership with the help of this spectacular
ingroomblocksatourannualconference destination.
The opening general session’s keynote aremostcriticalnow. Evermindfulofthe
speaker was Gary Hamel, recently called bottom line, we cannot incur attrition VisitBaltimore’sregionaldirectorofsales,
“the world’s leading expert on business expense. To ensure this, we have part- KimAllison,saidthatshepersonallyvisits
86 November a79 December 2009
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