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2009MPH
TheTechnological&EnvironmentalNewAge
oftheTransportationIndustry
M
att Santiago is hunched over a console,
one that appears futuristic and looking
as if it would fit perfectly on board the
bridge of the Starship Enterprise.
Colored lights and other blinking giz-
mos reflect off the deep concentration in Matt’s
dark eyes, as far away voices that are miles away
modulate from a nearby speaker.
In front of Santiago are three impressively large
monitors; two 30-inch screens and one twenty-
incher. Grids, charts and digital maps flash, as do
tracking blips and color-coded dashes.Meanwhile,
black and white photographic images show high-
way landscapes,while cars trailing along flicker in
repeating fashion.
It’s like a war room,or more pointedly,an air traffic
controller’s station within some major metropoli-
tan hub.
Yet this command center is no international air-
port’s nerve center,rather,it is the main dispatcher’s
unit at Celebrity Limousine,a Philadelphia-area liv-
ery service that has been operating successfully
since 1991.
As passengers recline comfortably within plush
town cars, resplendent limousines and other luxu-
ry vehicles, each traveling easily toward a pre-
determined location, customers inside these vehi-
cles have no idea that most every aspect of the trip
is being monitored,scrutinized and plotted labori-
ously and in real-time by Mr.Santiago.
byKenAlan
Vehicles are tracked to within the exact mile mark-
er. On board cameras record accelerations and
lengths of stoppage.The road ahead is being con-
tinuously, visually scanned. Flight data is
accessed...
Uh-oh,your flight is delayed.
This is the New Age of the Transportation Industry,
which,when it comes to the créme de la créme of
companies like Celebrity, rely heavily on multi-
faceted methods of communications, satellite
76 November a79 December 2009
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