The Greater Wildwoods Tourism tomer’s experience, sometimes may be also impacts the overall destination
Improvement and Development Authority overlooked. brand.
- the Destination Management
Organization that oversees marketing and I recently facilitated a customer service To help the participants better visualize
promotion of The Wildwoods, NJ and seminar at a Central Pennsylvania HSMAI this,everyone was given a puzzle piece at
operates the Wildwoods Convention meeting at Penn’s Peak in Jim Thorpe. the beginning of the session to place into
Center on behalf of the New Jersey Sports During the presentation, which was a puzzle, which, together and in place
and Exposition Authority - offers two per- attended by representatives from many of formed a beautiful image from the
spectives on customer service, from the the major Pocono Mountains resorts, we Poconos. Later in the session, we refer-
meetings and conventions side and the discussed how every service impression enced the puzzle,in its completed state,to
vacation resort side. that the resorts make on each customer demonstrate how each resort makes a
The Wildwoods’ state-of-the-art 260,000-
square-foot convention center located
directly on the beach and boardwalk is
one of the Northeast’s top locations for
meetings, conventions, trade shows, con-
certs and events.
“We emphasize customer service here
every day by personally catering to our
event and meeting planners’ needs. It
really comes down to agility and being
flexible. Our clients know we’ll go the
extra mile to make their special requests a
reality,” said John Siciliano, executive
director of the Greater Wildwoods
Tourism, Improvement and Development
Authority. “Our staff is on site and on the
ball to exceed the meeting planners’
expectations.That gives us a terrific com-
petitive advantage.”
As one of New Jersey’s premier vacation
resorts, with over nine million visitors
annually, the Wildwoods vacation experi-
ence is all about families and creating
unforgettable memories that will last a
lifetime.
“Our award-winning, free beaches, action-
packed boardwalk and distinctive variety
of affordable accommodations (over
8,000 motel/hotel and bed & breakfast
rooms) provide the foundation for a great
vacation destination, but it’s our people
here that really make the difference. One
of the Wildwoods’ distinct advantages is
the family-owned businesses here that
cater to visiting families. Some of the busi-
nesses have had the same family owners
for decades, and their warm hospitality is
what keeps generations of families com-
ing back, time and time again,” explained
Siciliano.
This is important,because basic customer
service fundamentals such as smiling,
making immediate eye contact and listen-
ing with a genuine concern to the cus-
Mid-Atlantic EVENTS Magazine 83
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