including things like LED curtains, or low to have a unique atmosphere that really technology and provide our business
resolution panels used as scenic elements helps communicate their message in cre- partners with real world solutions.”
on stage or throughout a room. ative ways.”
Cataldi stressed that the need for meeting
With regard to video, he said, the highest In the future, DiRoma said that she
face-to-face will always have its place in
resolution panels allow for the creation of believes planners will want greater use of
the hospitality industry. After all, business
an incredibly bright and crisp image that “Interactive Environments” for events.
is ultimately built on resources and rela-
far outshines typical indoor video projec- She noted that this technology is already
tionships.
tion. Currently used mostly in outdoor being implemented in modern architec-
settings or in high ambient light scenar- ture, and that great strides are being made
And while computers are amazing tools
ios, Wildemann expects these hi-res LED to make it available and affordable for
video panels to become more main- temporary installations,as well.
that can go a long way toward strengthen-
stream as their resolution has gotten bet-
ing a business, they can’t replicate or
ter and they have become easier to set up “MIT has an entire department dedicated
replace the value and importance of
and configure. “Once the price starts to to its use, and several books have been
something as meaningful as personal
drop a little - as most technology does as published on the topic in recent years,”
interaction and conversation,or as simple
it matures - LED will be incorporated into she continued. “I feel it will be a revolu-
as shaking hands.
a variety of uses and configurations,” he tionary way to brand an event and pull in
added. an audience for a unique experience.”
Forging strong relation-
C.J. DiRoma is the director of operations Another very successful company in the ships is an important part
for the rental and staging division ofVisual dynamic AV business, IMS Audio Visual
Sound,Inc.,a leading audio-visual systems takes pride in coming up with unique,cre-
of achieving event suc-
integrator, service provider and presenta- ative and professional solutions that are
tion technology reseller. Prior to joining specific for each of their clients, whether
cess. By enhancing cus-
Visual Sound,she was president of Station they are individuals or companies.
tomerserviceandtakinga
Avenue Productions for 20 years. She has
a great deal of experience in the special Jason Cataldi, CTS, director of sales and
vested interested in the
events industry as a planner, producer marketing for the meetings and events
and consultant for corporate and non- division of IMS Audio Visual, said that in
outcome of the meetings
profit special events. the near future,he foresees an increase in
and special events of their
the use of webcasting and high-definition
While high-tech offerings are without (HD) video.
clients, companies who
question important, she noted that cus-
tomer service and expertise are even Technologies like wide screen HD and
provide lighting, audio-
more valuable. DLP (digital light processing) projection
visual and related services
are becoming standard on large venue
“I am a firm believer that experience, meetings and events, Cataldi noted. “Our
are always at the forefront
vision and customer service outperform clients are spending valuable dollars and
new technology as a whole,”said DiRoma. time creating high-resolution graphics
ofwhat’snewintheindus-
“As the new director of Visual Sound, our and video content that requires this latest
try.
mission is to continue the excellence set wave in technology.”
forth by creating, then performing, and of
course,staging the best experience for our He added that “Green Meetings” have
customers - whether that entails a state-of- become a common point of interest when
After all, when it comes to
the-art light show, digital signage, a global pre-planning. “We are offering our
meetings and special
web presence,or an old-fashioned theatri- Partners LED lighting fixtures and Energy
cal backdrop and hand held micro- Star-certified equipment in an effort to
events, new technologies
phone.” minimize our carbon footprint.”
are continuously created
She continued,“More customers are look- Virtual Meetings are another hot topic
on an ongoing basis. As
ing for us to create a personalized envi- right now, Cataldi observed. “Our team
ronment for them.This is being achieved spends a lot of time trying to determine
new products become
through new developments in technology what that means to our clients and
that grant us the opportunity to step away prospects.”
available, they enhance
from traditional audio-visual staging.”
the quality of events and
“Teleconference, videoconference, desk-
DiRoma noted that traditional AV equip- top sharing software and web-streaming
provide exciting new
ment has become so affordable at a con- are all excellent means to globally com-
sumer level that Visual Sound does more municate,” he added. “The real question
opportunities for unique
thinking “outside of the box” to create is,which one best serves my need and the
and creative event experi-
something truly distinctive and individual content of the meeting? Our V-Meeting
for each client.“They expect their events Team takes the time to de-mystify this
ences.
Mid-Atlantic EVENTS Magazine 33
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