by Carter Dansbury
Tools of
the Trade
S
For suppliers,they are quite possibly the single tion centers have been added, improved and
best way to directly and personally reach a expanded on an ongoing basis, constantly
massaudienceofpotentialbuyersinshortperi- increasingtheircapabilitiesandcapacities,and
od of time - usually one to three days. making themselves ever more attractive to con-
vention planners and trade show organizers.
Bringingthelatest,greatestandnewestproducts
and services directly to a targeted group of The Pennsylvania Convention Center in
attendees,trade shows offer tremendous value Philadelphia is a great example of this. Its
H
as one-stop-shopping experiences designed to
expansion is expected to be completed by
educate, inform and spread the word about
2011,and hotel developments and renovations
what'shot,usefulandvaluablewithinaparticu-
continue throughout the city to coincide with
lar industry.
the center’s anticipated increased capacity.
In addition,trade shows and conventions offer
Itisestimatedthat2,000-2,500hotelroomswill
the added benefit to a region of attracting hun-
beneededtosupporttheexpandedconvention
dreds, thousands and sometimes tens-of-thou-
O
center. Already, nearly a dozen hotels have
sands of attendees. And though convention
embarked on major upgrades to guest rooms,
and expo centers are the primary places at
which to meet,learn about new products and
meeting facilities and more in support of this
network with peers,throughout the duration of
project.
the show there are often peripheral events
being held at local restaurants,hotels and vari-
ThePennsylvaniaConventionCenterexpansion
ous attractions nearby.
will increase its meeting and exhibit space by
nearly 60 percent, allowing the center the
W
During their free time,attendees staying in an
capacitytohosttwomajorconventionsortrade
area are likely to further explore the communi-
shows simultaneously.When the project is fin-
tywheretheconclaveisbeingheld,aswell.This
ished, the expanded convention center will
can result in even more regional benefits - all
haveamillionsquarefeetofsaleablespace;the
from a single convention or trade show.
largest contiguous exhibit space in the
Northeastat541,000squarefeet;andthelargest
It's no wonder this business is so highly sought
convention center ballroom on the East Coast
after.All over the mid-Atlantic region, conven-
at 60,000 square feet.
38 November a79 December 2009
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