G3-247 Report MOBILE & TABLET GAMING
Neill Whyte, Head of Product Channels, Microgaming
Leigh Nissim, IGT Commercial Director of Interactive
Bryan Kelly, Senior VP of Technology, Bally Technologies
Aleš Gornjec, General Manager at Comtrade Gaming
Ashley Lang, Founder and CEO of Odobo
Jim Veevaert, Vice-President of Games, DoubleDown Casino
Luke Davis, Marketing Director, Playtech
Mathias Larsson, Director of Business Development, Ezugi
Luke Alvarez, CEO, Inspired Gaming Group
Derrick Morton, CEO of FlowPlay and Vegas World
Charles Cohen, Vice President, Mobile, GTECH
Jerry Bowskill, Chief Technology Officer for Williams Interactive
Here in the US right now, location isn’t the big question, it’s much more about the content and the whether play- ers are engaged enough to buy? Geo-location technolo- gy let’s us know where the consumer is playing, but the casinos are marketing to their existing player databases. So instead they’re looking to engage players with new content in order to increase the lifetime value of those players.
The huge difference between a company like Bally and the European firms entering the US market, is that we are purely B2B. Our customers create their own mar- keting programs, just as they do on their casino floor. We aren’t the ones gathering data on their players.
Mathias Larsson, Director of Business Development, Ezugi - Mobile and tablet are two entirely different devices both in regards to their physi- cal size and in terms of user experience and how the player, from a behavioural standpoint, interacts with each platform.
The mobile is the smaller and more portable device, so it is far to say the player is more or less always on the
The huge difference between a company like Bally and the
European firms entering the US market, is that we are purely B2B. We aren’t the ones
gathering data on [operator’s] players.
move, by virtue that the mobile is always being carried by the player on his/her person or is located within easy reach.
The tablet on the other hand is larger and used for other daily tasks asides from gaming and is most often con- nected to a WiFi network to replicate some of the func- tions that a desktop computer offers.
Jim Veevaert, Vice-President of Games, DoubleDown Casino - At DoubleDown Casino we see significant crossover between mobile/tablet and
desktop play. Our players are engaged with our game daily; whether they are on the move and playing with their iOS or Android device or if they’re in the office playing via desktop. We do find players using mobile and tablet play in shorter, more frequent sessions, whereas on desktop they may play for longer periods of time.
What’s really cool about our games is players can play seamlessly from device to device. Their chip balance follows them.
Luke Alvarez, CEO, Inspired Gaming Group - Anecdotally from the UK market we know that a sizable proportion of mobile players are on tablets and, there- fore, are not hugely mobile. Gaming is a leisure activity that’s often enjoyed on the sofa of an evening, so tablets are great devices for this purpose. Also, lots of people have Wi-Fi only tablets, which obviously restricts where you can play games over the Internet.
“Players choose the most appropriate device, generally according to what time of day they are playing. Early morning people tend to be on mobile devices on their
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