Interactive MOBILE & TABLET GAMING
Gaming consumers are extremely tech savvy cus- tomers looking for instant gaming gratification and if you can’t deliver it, they shall find someone that can. Therefore in order to innovate and dif- ferentiate, live gaming solution providers need to meet these ever changing user interfaces, prefer- ences, product delivery pathways and experi- ences.
GAME DESIGN BY DEVICE The User Interface as we have explored is impor-
tant both for innovation and differentiation when delivering games for a mobile or tablet, but the actual live game is as important as it captures the hearts, minds and share of wallet for the opera- tors. It is therefore critical that operators partner with providers that are not only able to design, test and deploy new games and feature sets into the market place on a regular basis. But access to exclusive live gaming content for geographical market penetration can help make or break oper- ators’ marketing acquisition or retention pro- grams. This component shall become increasingly central as gaming in general becomes similar to fashion, whereby you’re ‘hot’ one moment and ‘out’ the next. Coupled with the decreasing atten- tion spans of consumers, numerous distractions and desire to conform or be the first to play a new game - product marketing of new games shall be a central differentiator of success across both smartphone and tablet.
THE GAMING EXPERIENCE Many companies consider innovation and differ-
entiation in regards to the physical hard product or the tangible process which they should do. However live gaming players just don’t buy a mobile phone because it’s a mobile phone and they can play the game. It’s what the phone can do for them and likewise the game – it’s the expe- rience, the engagement and how it makes you feel.
behaviour is different since most players use the tablet at home connected to their Wi-Fi network which offers a more stable connection. They still want to have a mobile experience but it allows us to offer a larger version with a games lobby, as ‘time’ to load is of a lower requirement.
Another good example of technical implementa- tion differences between mobile and tablet, is that a mobile is generally held with two hands and is controlled by the thumbs. Therefore there have to be as many swipe functions as possible for the user to interact with the games and deliver the information they require to a smaller display screen. Our User Interface optimization engi- neers’ have added functionalities such as swipe features that therefore leverages the natural behaviour of the human thumbs on both sides of the mobile device which the end user is already
Live dealer gaming allows players to confirm that the games are trustworthy, as
you can see and interact with the dealer, which is one of the reasons for the rapid growth over RNG games.
familiar with. For a tablet due to its larger screen size, more features and functions can be dis- played on the game lobby and menus in order for the user to complete game tasks. However swipe and tap functions still need to be included, but are less central to the behaviour of a smartphone only user.
Live dealer gaming allows players to confirm that the games are fair and trustworthy, as you can see and interact with the dealer, which is one of the reasons for the rapid growth over RNG games. Live gaming is like watching your favourite tele- vision show, you wish to be entertained. So I believe you need to enhance the gaming experi- ence or entertainment delivery for the player. Therefore live gaming providers such as ourselves need to offer live gaming streams from different exotic locations. So as against just offering a stream from one studio, Ezugi is going to offer streams from different studios and land based casinos all around the world delivering a true global experience for both the players and the operators.
Of course there shall be challenges ahead over the next 12-24 months. That is why we as a gaming solutions provider have taken those requirements into account and have produced market ready feature led products for different devices with gaming entertainment central to that process for innovation and differentiation across smart- phones and tablets.
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