Insight SERBIA
renowned company dealing with organization of the games of chance. For example, this would improve the organization of the game of lotto and the state decides the State Lottery of Serbia to enter into a partnership with certain company by giving this company a license to operate lotto for a number of years. Such a job is reasonable but only in the case that the potential investor pays in advance for this job and that both sides submit projects on the basis of which it will be clearly show that this will rise the level of the game for which the licese is sought from the State Lottery of Serbia. Most often, this is the point of divergence as no potential investor ever showed the desire to pay in advance. As a matter of fact, no potential investor has ever submitted a project clearly showing that business operations will be improved in this particular segment. It all remained on firm promises, which is by all means not serious. Of course, it goes without saying that such dealings must be performed transparantly, with a call for tenders. No potential investor ever wanted to consider tenders, but they all wanted to make tete-a-tete deals with details representing busines secret about operations of the State Lottery of Serbia delivered without objection.
The third segment of the cooperation may be recognized in the fact that the State Lottery of Serbia has the possibility to organize special games of chance, besides the classic games of chance. The State Lottery of Serbia has the monopoly over them but it can operate them. In the present circumstances, the State Lottery of Serbia has no economic interest to do this
because it is not easy to endure the competition of betting companies and casinos. In order to run a serious betting company, it is necessarty to have a serious risk management department, which the State Lottery of Serbia cannot finance and without such a adepartment there is a risk in each round to end up in a fiasco. Practically, if someone wants to operate sport betting through the State Lottery of Serbia, it can be enabled if the operator consider it profitable. Of course, the Government of Serbia gives its consent for this, from the contract to the game itself. The State
Theoretically, the State Lottery of Serbia should be a gold mine for the state. Practically, it is not so, because in the lottery operations there are many problems, both administrative and those related to general drop of interest in lottery games. Even if the law is changed and the state gives up the monopoly, the question remains how purposeful and wise it would be and who would profit from it?
Lottery of Serbia used to run internet betting organized by the company of "Sportingbet". However, this was a profitable business as long as the State Lottery of Serbia had exclusive monopoly over organization of the internet games of chance. As the organization of the internet games of chance has been allowed to
private legal persons, the question of interest of a company to do this through the State Lottery of Serbia, and pay it for certain services, emerged as any company can do it alone on the interactive skies. The situation is similar with the slot machines, poker machines and roulettes. It can all be organized in cooperation with the State Lottery of Serbia but the risk, software maintenance and all other things related to the business cannot be borne by the State Lottery of Serbia but by the potential organizer of such games. Particularly with the casino games being on decline as well.
CONCLUSION In short, the conclusion could be reduced to the
proverb - not everything that shines is gold. Theoretically, the State Lottery of Serbia should be a gold mine for the state. Practically, it is not so, because in the lottery operations there are many problems, both administrative and those related to general drop of interest in lottery games. All in all, the privatization of the State Lottery of Serbia within the present legal framework is not possible. Even if the law is changed and the state gives up the monopoly, the question remains how purposeful and wise it would be and who would profit from it? Other ways of cooperation may be realised but, before that, it would be good to have the projects, perform adequate estimations about how beneficial it is for the state and ask for the guarantees in advance for each particular job. It would be no good at all to lose income that is secure, however low, as each dinar contributed to the budget is extremely important and valuable.
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