Interactive LIVE CASINO - MOBILE/TABLETS
players active on mobile have a greater lifetime value than those on desktop alone.
Almost half of VIPs are active on mobile devices, wagering a quarter of all their funds on mobile.
Looking at the average for top operators for all player types, a third of all players are active on mobile devices and over a quarter of all wagering is taking place on mobile devices.
Top operators are also attracting a high proportion of players through mobile devices.
Across our network, those partners who offer mobile to their player base are generating higher GGR from each of their active players.
And perhaps the most telling statistic of all is that those who place their first bet on tablet conse- quently wager over a third more on Live Casino than those whose first bet was placed on desktop.
So, rather than harming revenues, mobile is doing a fantastic job in generating revenue and interest.
Another really interesting area for Evolution and its licensees is the opportunity that desktop to mobile progression opens up.
For online-only operators the main focus is ensur- ing that players have access to a consistently high quality of service, wherever they are and on
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whatever device is most convenient for them.
Land-based casino operators, meanwhile, are increasingly looking to mobile as the enabler of ‘intra-resort’ solutions, which allow access to Live Casino tables for players visiting a land- based casino. Depending on local regulations, these online live tables could be located in a stu- dio in another country or they could be on-site, showcased within the land-based casino in some way.
In each case, the live tables are extensions of the land-based casino’s brand and service offering with visitors to the land-based casino having the opportunity to play the live tables on their mobile devices when they are in the bar or restaurant, or in other areas of the casino. This could potentially double the number of active players in a land- based casino. Recent research revealed that 70% of visitors to land-based casinos had a smart- phone with them, and 20% a tablet.
In most jurisdictions this extended play opportu- nity is limited to use of the players’ own mobile devices; the casino cannot hand out devices for use as this would increase the number of legal devices on their licence.
As mentioned earlier, there is the option to stream the in-venue Live Casino service in one of two ways: from a live studio located on the main gam- ing floor within the land-based casino, or from a
remote live studio located elsewhere or even in an unlicensed area on the same site.
As we know, currently a UK land-based casino pays up to 50 per cent tax on all table games rev- enue from in-venue players. However, when new Point of Consumption Tax (POCT) regulations come into force in December 2014, the land-based casino could create a live studio in an area other than their licensed gaming floor space and benefit from an advantageous POCT rate of 15 per cent on bets place through this channel.
Our advice to operators is not to be passive observers of what is likely to be a continuing gradual shift from desktop to mobile play in the Live Casino sector.
So, to summarise: our advice to operators is not to be passive observers of what is likely to be a con- tinuing gradual shift from desktop to mobile play in the Live Casino sector. Instead, operators should view this as a progression to a new era that presents new opportunities, not only for pure-play online operators but also for traditional land-based casino operators.
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