Interview TCSJOHNHUXLEY
Gaming Floor Live and kicking
At the heart of TCSJohnHuxley’s product offer is Gaming Floor Live; open technology that links every peripheral on a table game to a data mining hub, delivering real-time information into the hand of operators. G3 speaks to TCSJohnHuxley’s Global CEO, Cath Burns, about this revolutionary gaming solution.
TCSJohnHuxley is one of the most recognisable brands in gaming. A familiar presence at almost every interna- tional exhibition, the company has occupied a dominant position in the land-based table gaming sector for decades. As a publication we've been accustomed to the regular flow of press releases charting the company's many and varied installations across the world. TCSJohnHuxley's renowned Chipper Champ and its customised tables and roulette wheels were a founda- tion onto which the company added a range of distrib- uted products to offer a complete turn-key solution for casino operations. It was a handle that everyone could grasp.
Since the appointment of Cath Burns, formerly the head of Bally Technologies' Asia Pacific in Macau as CEO of the company in 2012, the company has been pouring resources into researching and developing its own prod- ucts like never before. The company has even created a dedicated facility in York to concentrate on software development.
So what has TCSJohnHuxley been developing and what path is the business forging today?
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Speaking to Cath Burns in the newly refurbished show- room of TCSJohnHuxley's Stoke-on-Trent offices, there's an easy familiarity with the surroundings. Beautifully sculptured LED-lit tables are topped with exquisite wheels and stunning hi-res displays top each installation. It's a modern contemporary set-up., Discussing the shifting business environment of the gaming sector, in particular the climate of acquisitions and mergers and the power shifts within markets glob- ally, we ask where TCSJohnHuxley fits into today's gaming industry?
"It's an important question and one that we put to our customers and employees," said Ms. Burns. "We wanted to know what we did well, what not so well and what should we be doing more of? The answers we got back all related to three key things: product, people and infrastructure. We knew we had to invest, and not just in underpinning our flagship products such as the chip- per, displays and wheels, but in technology that would offer the same levels of bonusing and real-time data collection that operators currently enjoyed from their slots systems."
Feedback from customers worldwide told
“Our Asia focus has allowed us to commercialise our products quickly and test them in the world’s most competitive
table market. We expect Asia and the US to be significant growth markets for us. That said, we also saw growth in Africa last year and are trending towards growth this year. That growth in Africa has come from our table bonusing product Supernova, Gaming Floor Live, Chippers, Wheels and our new Elite II display range. These are the markets that are driving the business forward and we've got to be part of that change.” Cath Burns, Global Chief Executive Officer, TCSJohnHuxley
TCSJohnHuxley, that its solutions were part of a closed shop. Individually its products were more than fit for purpose, but collectively, and as part of an overall sys- tem, what was lacking was open architecture that would enable operators to connect each device, not only from TCSJohnHuxley, but multiple vendors, to existing sys- tems technology.
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