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G3-247 Report MOBILE & TABLET GAMING


the future, and the move to personal handheld devices will dominate. People are growing accustomed to con- suming wherever they are. If you look at the long-term picture, the volume of smart devices in homes is increasing and it’s a trend that ties into gaming just as it does every other sector right now.


Make no doubt about it, mobile is booming. We knew that mobile was the future of the industry over 10 years ago when


we developed the industry’s first mobile Casino product. We invested heavily, building all of the necessary tools so that we were ready for when it really took off. We believe this time has come and we’re now seeing the fruits of our labour. Mobile gaming is growing at an incredibly fast rate and there is no sign of this slowing down. Neill Whyte, Head of Product Channels, Microgaming.


Aleš Gornjec, General Manager at Comtrade Gaming - Currently the market is focusing on cross- platform gaming in Free2play as well as in cash gaming. Mobile and tablet gaming is rising faster than other forms of gaming. It's still significantly less than land based gaming which is also due to the fact that mobile, tablet and online are not allowed in some regions. In the future we may see more and more HTML5 games which run on tablets and desktops and offer a similar experi- ence to the user with a simplified interface that is tar- geted for mobiles.


Mathias Larsson, Director of Business Development, Ezugi - Yes it will be. Tablet will take over games played from home and mobile will increase in the same pace as we have seen in the past year. The only thing holding mobile back is connectivity in some markets. This is improving all the time.


Derrick Morton, CEO of FlowPlay and Vegas World - Mobile and tablet play is already the dominate form, but desktop isn’t going away anytime soon – lap- tops especially will be around for a long time. While tablets have some similar functionality, specifically the Surface, they don’t do everything a consumer needs them to do from a technology perspective and can pro- vide players with a completely different gaming experi- ence. Deeply social games that require a lot of chatting in particular will always require the keyboard provided by a desktop.


Jim Veevaert, Vice-President of Games, DoubleDown Casino -We think both mobile/tablet and desktop are important. Through Facebook Connect we have a great ability to add social features that enable us to better connect the player experience between devices.


For us it’s really important to provide that seamless inte- gration so no matter how or where a player wants to play they’re able to tap in to the casino.


Leigh Nissim, IGT Commercial Director of Interactive - Mobiles and tablets aren’t the future; they are the here and now. As the market continues to mature and moves toward becoming fully optimised, it is certain that mobile and tablet will become the domi- nant channels for interactive and online gaming, both in-casino and at home. This means the continued evolu- tion of interactive gambling, in legalised markets like the UK, which continues to transform itself quickly in response to player demands and patterns.


Luke Alvarez, CEO, Inspired Gaming Group - People only really play on their desktop as a break from work! Occasionally people play on a desktop at home in the evening, but more and more people are moving to tablets for online leisure activities such as shopping and gaming. Tablet and mobile are in a period of massive growth and are already overtaking desktop from a rev- enue point of view.


We have a mobile first strategy with HTML5 code – we’re not building for Flash / desktop and then convert- ing to HTML5 mobile.


Ashley Lang, Founder and CEO of Odobo - Mobile has certainly changed the way we interact with com- puting. This will continue to change over time, particu- larly as we start making our way into augmented reality (Google Glass) or even virtual reality (Occulus Rift). Desktop will always have its place; however there is a trend towards desktop for production and mobiles and tablets for consumption. Gaming content falls into the consumption category and therefore will likely see desktop overtaken by tablet/mobile.


WHAT CAN MOBILE/TABLET REAL MONEY GAMING LEARN FROM THE SUCCESS OF SOCIAL GAMING ON MOBILES? AND WHAT CROSS-OVER CAN WE EXPECT?


Derrick Morton, CEO of FlowPlay and Vegas World - There’s a mass market of people that enjoy casino games – but by strictly focusing on just gambling, you’re not tapping into the (much larger) market of casual and social gamers. There is a significant market for people that want to just play slots, bingo, poker, etc and not gamble real money. Social casinos are really complimentary products for land-based casinos to expand on the experience already provided by the B&M location, so I expect to see a lot of land-based casino brands (especially the larger, more recognizable names) to begin partnering with technology companies to bring online, virtual currency products to market with similar branding.


WHAT WILL THE ADOPTION RATE FOR SINGLE WALLET SOLUTIONS BE ACROSS A LAND-BASED LOCATION'S CUSTOMER BASE AND HOW LONG WILL IT TAKE TO ACHIEVE THIS?


Luke Alvarez, CEO, Inspired Gaming Group - Single wallet integration is fairly expensive, so only the major cross channel operators are looking to do this. We’ve recently implemented single wallet capabilities with


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