G3-247 Report MOBILE & TABLET GAMING
BALLY TECHNOLOGIES - TAKE ‘N PLAY Take ‘n Play from Bally Technologies enables players
to take their game “on the go” for the first time by playing a physical slot machine on the convenience of a tablet. This cutting-edge product provides casinos with an easy solution to the challenge of keeping play- ers at a slot machine, easily solving the challenge of players who get up and leave their machine to smoke or use the restroom, to ones who are forced to leave when their friend or partner is ready to move on − even if they want to keep playing.
Take ‘n Play is the industry’s first technology that allows the same slot machine game to be played in more than one location. This innovative product streams the game content directly from the slot machine to a tablet. The game still takes place on the slot machine, with the tablet replicating the game screen. Take ‘n Play empowers operators to fully uti- lize the machines on their slot floor to generate addi- tional revenue and improve the gaming experience for their guests who – for the first time – have the free- dom to take their game to another part of the property.
Take ‘n Play offers many benefits to any casino, but it’s especially useful in jurisdictions with bans on smoking or alcohol consumption on the slot floor because their gaming machines can continue to gener- ate revenue even when a player has left to smoke or drink.
The product is easy to use and works on any tablet, including Androids and iPads. Any casino with a Wi-Fi network can utilize Take ‘n Play. Once the feature is part of the Bally game suite, it requires no game re- approval because the software doesn’t alter the game. When Bally launches Take ‘n Play, planned for spring 2014, it will work on the popular Pro Series™ V22/22, V32, V22/32 and V22/42 cabinets that feature many of Bally’s premium games. The solution is also designed to work in traditional Class III, Class II, and central- determination markets.
For players, one of the most exciting aspects is that the reels still spin on the slot machine even when they are playing remotely, which provides assurance to the patron that they’re playing the same game. When the remote-control option is activated, the slot machine screen becomes monochrome and displays a message alerting other patrons that the game is being played remotely. One of the key features this product offers is privacy to discerning players. Once the game is being played remotely on the tablet, the credit and win meters are blurred out on the slot machine and dis- played only on the tablet, so someone walking by can’t see how much money is being wagered or how much has been won.
While Take ‘n Play is targeted to casinos with smoking bans, the product has universal appeal by offering players on any casino floor the convenience of playing their favorite or current game in another environment. If a player doesn’t want to sit next to someone who is smoking, they can leave their machine and continue playing their game elsewhere. If friends are playing next to each other and one wants to get something to eat but the other is on a winning streak, the hot player can take her or his game with them and keep playing at the restaurant. Additionally, two people with favorite games that aren’t near each other on the slot floor can enjoy the convenience of sitting together in a
club, lounge, or sports book, for example, and play their games remotely.
Take ‘n Play addresses the challenge of appealing to the younger generation who are used to doing every- thing on their mobile devices by enabling them to make their favorite slot machine mobile, and giving them the freedom to play anywhere in the casino.
When Bally demonstrated Take ‘n Play for customers at the Global Gaming Expo (G2E) in September 2013, the feedback from casino operators was overwhelm- ingly positive, especially from those in jurisdictions with smoking bans. Casinos were excited about this simple solution to increase coin-in and provide con- venience to their guests.
HOW PRODUCT IS AN ADVANCEMENT OVER PREVIOUS TECHNOLOGY
l Take ‘n Play is the first technology that enables a player to play the same slot machine game remotely on a tablet, freeing her/him to leave the physical game but continue the play experience anywhere on property
l The game still takes place on the slot machine, with the tablet replicating the game screens and showing the same outcome as the game
l Casinos can generate increased revenue with no additional slot-machine purchases and no addi- tional taxes because the slot machine count does not increase
l Players can take their game on the go and play remotely on a tablet in a bar, lounge, restaurant, or outside
l Take ‘n Play provides privacy to discerning players, with credit meters and wins blurred out on the slot machine and displayed only on the tablet
THE BENEFITS OF TAKE ‘N PLAY
l Unprecedented gaming flexibility to casino patrons, allowing them to take their game “on the go” by continuing to play a slot machine on a tablet else- where on the property
l The game screen turns monochrome to indicate that it’s not currently available for play, and the buttons are disabled so no one else can play the machine; when the player is ready, she/he can return to the game and shift from playing on their tablet to the gaming machine
l Reels still spin on the slot machine so players can be confident that the game they were playing on the casino floor is the same one they’re playing remotely on a tablet, while the slot machine meters become unreadable to provide privacy to the remote player
l Take ‘n Play easily integrates with existing game technology. It requires no modification to account- ing or player-tracking systems and can run on any manufacturer’s slot or casino-management sys- tem.
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