G3-247 Report MOBILE & TABLET GAMING
engage Free2Play players. It’s a means to sign-up new customers to drive into the bricks and mortar locations. In advance of real-money wagering, most customers in the US deploy FreePlay and Free2Play in advance of regulated gaming.
Dragonplay intergrates very sophisticated ramification mechanics, power-ups, achievements and social hooks, with convergence between those features in its games. Even real-money players want to brag, to share their wins. Over time these social game features will blend into the FreePlay, Free2Play and real money wagering.
We currently have a slot machine that has direct hooks into social. For example, in the bonus game, we capture the entire win via video to send to Youtube and Facebook and social sites. It’s a real-money wagering game, but it’s integrated with social, for player bragging rights. We even capture the player’s face and embed it within the game, creating a video postcard. We are leveraging the best features from Free2Play into real money gaming. We’re showing that in real money play you can add social hooks and give loyalty points, achieve missions and quests.
Dragonplay intergrates very sophisticated ramification mechanics, power-ups,
achievements and social hooks, with convergence between those features in its games.
Derrick Morton, CEO of FlowPlay and Vegas World - Especially in the US market, Free2Play will always have a place – which, as a social casino devel- oper, means that we’re providing an environment that allows people to play free in the same location as they’re gambling with virtual currency. This doesn’t, however, mean that we’re not monetizing through other forms of real-money to virtual currency transactions.
Jim Veevaert, Vice-President of Games, DoubleDown Casino -DoubleDown Casino games are Free2Play games. Free2Play is something social gamers are very familiar with and used to. The majority
of our players play for free but some do buy virtual chips in order to spend more time playing and having fun. We don’t have any gated content so players can play in the manner that’s best for them.
Mathias Larsson, Director of Business Development, Ezugi - Free2Play is important for mobile just as it is for desktop. A new player needs to be able to test and be confident in playing the game before placing a bet. So certainly for the near term Free2Play is part of the marketing process of increasing usage and adoption of games.
Luke Alvarez, CEO, Inspired Gaming Group - Free2Play is primarily a US tool because online and mobile gaming hasn’t been legal in the USA and still isn’t in most States. In Europe it’s less important – players enjoy playing for money when they can, but in general it’s a good way for players to try out new content so they don’t waste their leisure spend on a game that disap- points.”
Jerry Bowskill, Chief Technology Officer for Williams Interactive - Free2Play is critical for terres- trial operators and internet operators alike. Whether
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