Interactive BINARY BETTING
offering to their already existing clientele would definitely want to take our product as something more that they can offer. We also have operators that have taken the product and have created full financial-themed betting shops right in the finan- cial district of the city, offering a relevant product to the people which frequent that area.
One + one multiplies the gaming options
G3 interviewed Tradologic’s Chief Business Development Officer, Gil Erez, about a gaming product that is find favour with operators and players; binary betting, and the company’s inclusion of online and now land-based gaming solutions
Tradologic has launched a number of new prod- ucts in 2014, predominantly targeted at the land- based sector What’s the reason for this move and its land-based, having been a broker facing busi- ness primarily, and is land-based a big growth area for Tradologic?
The market has been growing rapidly over the last few years and this raised the need of expanding the number of products we offer. One of the needs of the industry was to provide a land based solu- tion for financial betting, which has not been in existence before. This need stemmed from the idea to provide a full cross-platform way of play- ing. Our solution allows land based operations to acquire new players using the limited physical space that they have, and lets them continue to play at home at the own convenience on their PC, or on a mobile device. We are the first in the industry to cover the land-based audiences which only strengthens our position as the leading Binary Options platform provider. Our online based solution broadens the prospective clientele for Tradologic and allows them to operate in a way they never could have been able to do it before.
Could you describe the creation of the Tradinator, a hardware-based financial gaming product? How did you go about creating your first hardware product and what has been the reaction to Tradinator since its launch at ICE?
Once we saw how big the interest in Binary Options as a whole is, we knew there were more areas which would be intrigued by the Binary Options world. We started the process by identi- fying the needs of the industry and the players. We had an extensive R&D process which included game designers, hardware and other experts. We went through a few product versions until the final product which was shown at ICE. The final product is one that address the need of the opera-
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tor, with a streamlined and easy to operate box, and that of the player, with an easy, fun playing experience. The reaction has been tremendous with a lot of operators choosing to take the prod- uct. As mentioned earlier, since the game is avail- able also online, some operators have taken the game for their online casino only since they do not operate a physical location.
Having launched Tradinator earlier in the year, May saw the debut of another land-based prod- uct, the Trado-bar. Could you describe the evolu- tion of this product and the players you’re looking to attract?
The next expo we have participated was IFX in Cyprus where the Tradinator was a huge success as well. This expo is the place where we first introduced the TradoBars. This new product is designed for retail areas that have limited space, and for places that will operate only a few machines. Thanks to the Tradinator and the TradoBar binary options are now available at cafes, bars, airports, casinos. The product and industry itself is constantly evolving so it’s really hard to predict where it will be in 1, 2, or 3 years … but you can be sure you will be seeing our machines in places where you regularly see other land-based operating machines.
Which international markets are you currently targeting with the Tradinator and Trado-bar - and who are the operators that would most benefit from these products?
The biggest markets are of course Western Europe and Asia, with land-based betting widely accept- ed and with infrastructures capable of taking this new product. Other areas such as Eastern Europe and some countries in Asia which are opening their legislation to be friendlier towards betting are also areas that we would like to enter. Operators that want to expand their product
Tradologic has integrated a variety of games for Trado-bar and Tradinator, including Markets Rally, Crazy Markets, Bull and Bear and FOREX Gump. Could you describe the games in more detail and explain their unique appeal to players?
As mentioned above all games are easy to play and amusing, offered on different skins. There are also numerous available assets of which you can simultaneously play on 8. The expiry times are 15, 30, 45 and 60 seconds so they are great if you need to kill some time and are willing to make some money fast. Wild Trader is our newest game on offer, and it provides the game on a totally dif- ferent skin, so the player can chose which he likes to play. Coming up next are games that are very similar to those that you see in live casinos, with of course some touches to make it applicable to our industry.
Why is Tradologic making the shift from success- ful software developer to hardware developer? Why not simply license your software/games to an existing hardware developer?
We are still the best software providers out there and this is still our main focus. We strive to pro- vide the best quality product, and as such we felt that if we were to outsource this aspect, we could not guarantee the end product. We want to make sure that the product the operator receives is the best available and that he can rest assured, from the hardware to software, that all is being held to a very high standard.
What are your goals and targets for the new hard- ware and games and will we be seeing more prod- uct launches in the near future from Tradologic?
Our goals are and have always been to satisfy the needs of our customers and end users. I men- tioned some of the upcoming games in a bit earli- er, and we will constantly be expanding that selection. In terms of a new type of machine – not yet, the two that we have now are very successful and there isn’t a need for a new one. But stay tuned you never know what we have up our sleeve!
Gil Erez, Tradologic, Chief Business Development Officer
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