G3-247 Report MOBILE & TABLET GAMING
devices that have been stolen or (b) making it so hard for someone to break into the device that it’s easier for them to wipe it and start fresh.
Those measures, combined with stronger authentica- tion means via fingerprint (like Apple’s Touch ID) and the KYC measures operators take as a general rule with gaming would make it difficult for any stolen device to be used fraudulently when it comes to gaming. This is caveated by the player taking the necessary precau- tions themselves to ensure that these measures are set up to protect themselves.
IS THE PLAYER SPEND DIFFERENT ON MOBILE AS OPPOSED TO TABLET DEVICES? HOW DOES SPEND COMPARE TO LAND- BASED OR DESKTOP SLOTS SPEND FOR EXAMPLE?
Bryan Kelly, Senior Vice-President of Technology, Bally Technologies - I think over time, the Lifetime Value of mobile and casino players will be very close to each other. I think we will see a drop in some of the bricks and mortar spend, but overall the effect will be accretive. We will see bricks and mobile spend plus new users entering the gaming space.
As regards Free2Play, in general we’re seeing iOS device spend higher than Android, with tablets better than phones. However, this trend is dependent on the quality of the content. As developers become really confident on mobile, then people will gravitate to games on mobile devices. The adoption rate for mobile and tablets is insane right now and it’s only natural for gaming con- sumers to move in that direction too.
Derrick Morton, CEO of FlowPlay and Vegas World - You’re really looking at a mass market vs. a niche market in this case – the number of people that want to gamble on a mobile phone is much smaller. While the payout for a RMG is 3-4 times higher than a social casino game, there’s a much larger market of social gamers that can be tapped into.
Luke Alvarez, CEO, Inspired Gaming Group - There’s a wider range of staking options via mobile and tablet, and wide-area jackpots are allowed online in the UK but not for land-based gaming.
We believe our games attract similar types of players across platforms and, therefore, staking patterns are similar. Where we have released cross channel games we see a similar staking level across channels.
Luke Davis, Marketing Director, Playtech - Player spend is definitely different on mobile as opposed to tablet devices and other platforms as players access their mobile phones more frequently and regularly throughout the day. Nevertheless, when players use their mobile phones they face a variety of distractions such as phone calls, emails and day-to-day activities which disrupt their gameplay and often result in short game sessions. At the same time, what we find is that cross-platform players, which play multiple platforms, are normally the ones who generate the highest spend. This is mainly due to their ability to choose the most suitable game time and location across each platform and the ability to mix platforms to avoid the disruption that exists only with mobile devices usage.
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Jerry Bowskill, Chief Technology Officer for Williams Interactive - The spend per player on mobile/tablet is currently lower than desktop. We see higher spend on a tablet than mobile. This aligns with what we expect as the average session time on tablet is greater than mobile, which allows for a higher spend.
WILL MOBILE/TABLET GAMING BECOME THE DOMINANT FORM OF INTERACTIVE/ ONLINE GAMING - AND WHAT DOES THE FUTURE HOLD FOR DESKTOP PLAY?
Luke Davis, Marketing Director, Playtech - It will probably become the more dominant form of online gaming; at the same time we don’t believe it will replace desktop devices. Mobile and tablet devices will simply become another platform players can use to play at times and locations where desktop devices and other platforms are not available to them or are inconvenient to use.
Neill Whyte, Head of Product Channels, Microgaming -Make no doubt about it, mobile is booming. We knew that mobile was the future of the industry over 10 years ago when we developed the industry’s first mobile Casino product. We invested heavily, building all of the necessary tools so that we were ready for when it really took off. We believe this time has come and we’re now seeing the fruits of our labour. Mobile gaming is growing at an incredibly fast rate and there is no sign of this slowing down.
I think over time, the Lifetime Value of mobile and casino
players will be very close to each other. I think we will see a drop
in some of the bricks and mortar spend, but overall the effect will be accretive.
Nonetheless, there are still developments to be made with mobile, and rather than just looking at one single platform or one single form of device, for us it’s about developing content which can be played on all plat- forms, providing a seamless experience no matter the device. It’s about a multi-device approach where a players profile in terms of network, Geolocation and device status are available in real time and then rele- vant gaming content format is delivered to them, based on those parameters. Omni-platform is the future.
Jerry Bowskill, Chief Technology Officer for Williams Interactive - In many cases it is already the dominant source of player revenue and the lines will continue to blur between what is a desktop, Tablet or mobile device. The reality is that players have multiple internet devices and one-size does not fit all, while the concept of ‘desktop computing’ is melting away the reality for the industry is that content has to be created in order to be consumed in many ways.
Bryan Kelly, Senior Vice-President of Technology, Bally Technologies - I think in the end PCs will continue to shrink as the gaming platform of
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