Interactive MOBILE & TABLET GAMING
Mobile matters Mobile Matters is a product focus on Inspired’s HTML mobile games and Virgo RGS by Mat Ingram, Managing Director – Interactive Content, Inspired Gaming Group
The number of mobile phone users is growing rap- idly and mobile gaming is already a huge area of growth for the industry. It’s been predicted that the mobile gambling market will be worth $100 billion by 2017 (source Juniper Research).
As well as the growth in mobile phone ownership, online and mobile gaming is being legalised by more Governments around the world, including Italy, Spain and US states such as New Jersey – with many more to come.
Inspired has been supplying Virtual Sports online in various forms for 10 years. We experienced major growth with the technical ability to stream Virtual content online around 5 years ago and we have recently tracked a huge surge in mobile bet- ting. During the World Cup we calculated that nearly 50 per cent of all digital bets were coming through mobile and tablet devices. This figure is likely to increase significantly, particularly due to the fact that players in emerging markets are leapfrogging desktop gaming and going straight to mobile as their device of choice. Mobile gaming and betting will be bigger than desktop within 12 months.
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A few gaming operators in the UK and Europe have been mobile forward for a number of years. Now nearly every land-based operator is adapt- ing to a multi-platform gaming landscape and is, therefore, looking for the best technology and games across land-based, online and mobile. Having a strong portfolio of land-based, and HTML5 desktop and mobile games allows players to access their favourite Inspired content 24/7 and on a range of devices. Importantly, it also opens doors to new cross-channel marketing possibili- ties and strengthens the brand value of the games.
Inspired has set up a new team, based in the UK, to develop in-house HTML5 mobile and desktop games. Inspired has become one of the first sup- pliers to launch games across all channels simul- taneously with the launch of White Knight and Goddess of the Amazon in the UK with William Hill. Unlike many of our competitors, Inspired tai- lors the maths and the UX design to the platform, but keeps the theme and game profile consistent. This is to ensure that cross-channel players can find their favourite games on the machine or online, and will have a similar positive experience on both.
Mat Ingham, Managing Director - Interactive Content, Inspired Gaming Group
Now nearly every land-based operator is adapting to a multi-platform gaming
landscape and is, therefore,
looking for the best technology and games across land- based, online and mobile.
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