Interview TCSJOHNHUXLEY
working upon a new wheel product, which Ms. Burns describes as a 'totally different technical product.' Launched later this year, TCSJohnHuxley promises that while it can't elaborate on the details at this time, the multiple uses for which operators can utilise this wheel means that there's nothing currently like it on the mar- ket right now.
Progress is also being targeted at the functionality of TCSJohnHuxley's Chipper Champ2, with a cloud-based service being added to the mix that will allow operators to download data remotely. There's also a media solu- tion in the works that is to launch in the next quarter, which enables the integration of any media display within a property.
Asked about the short-term future of the business into 2015, Ms. Burns explains that the expansion of Gaming Floor Live from 1,000 tables to 1,500, 2,000+ is a very near term goal. "Once we have those kinds of numbers in operation then we will have transformed the busi- ness," outlines Ms. Burns. "It's going to be incremental over the next couple of years, but our goal is to be the No.1 provider of live table gaming solutions in the world. We're currently at the early stages of that evolution, we have Gaming Floor Live Baccarat, Roulette and a Live Display solution installed in Macau, Australia, New Zealand, South Africa, Switzerland and the UK We're very conscious that we have to build the service infra- structure around those launches, so it's a constant team building and customer support exercise at the same time. We will grow and support our business based on where we sell and install our products. "
TCSJohnHuxley's commitment to adding more recurring revenue streams to its business model coupled with direct sales, key distribution partners and alliances will ultimately position the company for growth and a strong future. Another investment in the future is a focus on IP.
"You need patents to hopefully slow down your com- petitors," emphasises Ms. Burns. "You also need them to build value in your business. To that end this company registered more patents last year than in the entire his- tory of this business. We are focused on delivering value to our customers through as much innovation as possi- ble.,
As for the accusations that the company has become Asia-centric in its new focus, Ms. Burns is unapologetic for taking TCSJohnHuxley to the world's largest casino gaming markets and making the development of prod- uct for casinos such as the Venetian, a priority for the business. "Macau is the world’s biggest table gaming market. We have a unique opportunity to develop and deliver products that can be used globally based on the sheer size, competition and speed of the Macau market" says Ms. Burns. "Products developed and delivered for Macau can be used in all markets. This region has given us the opportunity to really drive our product develop- ment. That is the great thing about fierce competition.
becomes even more acute, as products need to be func- tioning 24/7 for those monthly fees to be paid. Products such as Gaming Floor Live and the recently relaunched GFL Bonusing Solution (formerly SuperNova), yet another TCSJohnHUxley product rebuilt from the ground up, simply have to work. In isolation, a single failed component isn’t an issue, but when interconnec-
tivity is the new watchword of your business, having the right infrastructure to meet the expectations of your clients is phenomenally important.
In addition to Gaming Floor Live and GFL Bonusing, which will be the focus of TCSJohnHuxley's stand at the G2E Las Vegas show this month, the company is also
"We've seen more table innovation out of Macau in the past eight years than we've seen in the last 50 years of casino operations worldwide. It's the most exciting mar- ket in the world and that's where we've got to be devel- oping and delivering product right now. That's the future of TCSJohnHuxley."
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