G3-247 Report MOBILE & TABLET GAMING
COMTRADE GAMING - ICORE iCore, The Enterprise Gaming Platform, is designed for
premium online operators that manage very diverse environments often combined with land based casino or retail outlets. It complies with several online regula- tory restrictions, enables fraud prevention and empowers operators with leading-edge player engagement features.
ICORE MODULES Besides standard modules such as CRM, payments,
business intelligence, affiliates etc., it also extends operators' capabilities with centralized bonus, loyalty, promotions management, and centralized game and content management over all products and channels (online, mobile, social, and landbased) allowing the operator to choose best of breed content from various suppliers.
A modular architecture also allows for selective and gradual use of features that enable operators to mini-
Paddy Power across retail, online and mobile.”
We believe single wallet technology will be driven to the forefront in the next 12 months, but obviously terri- torial legislation and restrictions on credit cards and cashing out is a big factor. For players who play across channels, then it’s very handy.
Single Wallet should be familiar to any casino player who has used Advanced Funds transfer to manage a player account, so in those sectors adoption should be rapid: technically, it is well trodden ground for machines providers.
Bryan Kelly, Senior Vice-President of Technology, Bally Technologies -We are a strong believer in the common wallet and the need for every- thing to be tied into the bonusing as well. When you spend on whatever channel you choose, then your rewards grow based on spend. One wallet creates brand loyalty. Players leave money in their wallet in prepara- tion for their next session. There’s no need to cash-out on their mobile platform when they’ll be in the casino at weekend and use their balance in the restaurant or for slots play. In that regard, a single wallet is pivotal for brand loyalty and analytics, giving one view of the monetiseation of the customer.
A single wallet also reduces back-end costs. It means one customer support team. One call centre that has everything to do with that wallet. It means seamless movement, transfering to the slot machine from the mobile wallet, to the same tablet for Take ‘n Play, to their favourite game mobile game when they walk off property. The single wallet is the glue that binds the multi-channel infrastructure together.
Bally is the biggest casino systems provider in the world. We have the largest mobile concierge application in the industry and we are combining the concierge and mobile wallet into one, enabling the player to move seamlessly from cash/ticket to cashless. It is a solution that we are deploying this Fall. When you look for an
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mize operational risk during deployment. Its modules are also tightly integrated, ensuring better user experi- ence, usability, operational efficiency and quick deter- mination of business performance through the Business Intelligence module with the use of reports, metrics and Key Performance Indicators.
Key business benefits:
l Fully flexible operation with the option to choose from a partial or full platform;
l High level of integration and adaptability for regu- lated markets;
l Faster customer service with the single player view module;
l Effective steering of a player’s lifecycle by respond- ing to the player’s gaming activity in real-time and delivering promotions while players are still
igaming vendor, look to Bally, to support that same wal- let.
GIVING A LAND-BASED PLAYER THE FREEDOM OF USING A TABLET IS GREAT - EXCEPT THAT MOST LOCATIONS DON'T HAVE BREAK-OUT AREAS FOR THEM TO SIT AND RELAX, THE ENVIRONMENT IS DESIGNED TO CIRCLE THEM BACK TO THE TABLES/MACHINES AS FAST AS POSSIBLE. WILL THIS TECHNOLOGY ULTIMATELY RE- SHAPE THE CASINO ENVIRONMENT?
Aleš Gornjec, General Manager at Comtrade Gaming - We don’t think it will reshape current envi- ronments because this would be too costly – such solu- tions will get adopted in casinos that have appropriate environments – hotel rooms, pool, and restaurants to promote playing on a tablet that you can take with you when you leave a physical roulette, baccarat or black- jack table.
Mathias Larsson, Director of Business Development, Ezugi - Most casinos are in connection with a hotel so once it is allowed for players to play from their room this will not be an issue. Before that happens the casinos will not change their layout because they want people at the tables.
Luke Alvarez, CEO, Inspired Gaming Group - Inspired is a specialist in convenience gaming – mean- ing primarily street VLT venues and interactive gaming on mobile and tablet. Street gaming venues are typical- ly tight on space, but have sportsbetting areas where it’s common to see players on their phone checking schedules and prices.
In street gaming we expect phones to be used in the morning on the way to work, popping into the shop is more of a lunchtime or after work activity, and a tablet is for at home on the sofa.”
Jerry Bowskill, Chief Technology Officer for
engaged in game play. This also ensures increased average player spending.
l Cross-selling between products and channels regardless of the content supplier by attracting and rewarding the player’s migration. This allows for better optimisation of returns from marketing investments.
l High personaliaation and optimiaation of web and mobile portals with central product configuration and content management. This enables enriched customer experience.
With iCore, The Enterprise Gaming Platform, operators are now able to attract and reward players with advanced, centrally managed bonus and loyalty awards which increase the attractiveness of their offering and allowing for transparent, multi-channel, and multi-product playing experience and player migration.
In the social casino industry, most players fall under the older/silver- surfer demographic. Poker, slots, and
bingo are all games that they’re familiar with and they grew up playing. Hybrid games (combining mechanics from various casino games to come up with a new product) is what is most attractive to the younger generation and is how we try to attract that newer audience. Derrick Morton, CEO of FlowPlay and Vegas World
Williams Interactive - Yes this is already happening with the equivalent of in venue ‘LGS’ (local gaming serv- er) solutions offering players the opportunity to extend their playing experience away from the casino floor using their own personal tablet or mobile devices. Ultimately the physical environments within the venue will adapt to give they players a unique experience with gaming content that is specifically designed to interact with in venue screens and gaming devices. The key is giving players the ability to enjoy casino experiences on the device of their choice, anywhere anytime – and to provide players the most compelling gaming experience possible. As people become more and more comfortable wagering on mobile devices, it’s incumbent upon game creators and suppliers to create compelling gaming expe- riences both in-venue and online that leverages the “always on” smart phone as a vital component of the game.
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