Exhibitions CLARION GAMING
travelled through time zones to buy the very latest gaming equipment. The length of time people spend at an exhibition is also important and we calculated that the number of visitor days at ICE – that's the number of visitors multiplied by the length of time they are in the exhibition – totalled over 42,000. Whilst all of this is important, the key measure of success is the quality of the customer experience. We measure this both formally and informally through structured, robust and independent research and via the feedback we receive from all of our stakeholders. You could say that success is a positive inbox!
Has ICE retained its London soul - despite moving so far out of the city with the shift to ExCeL?
Our move to ExCeL was based on three key objectives: firstly to provide a home for ICE and to be able to plan, secondly, to secure room to grow and fulfil our strategic plans, thirdly to provide our customers with 21st century business and
“Taking everything into consideration, including our duty to those many commercial organisations who put so much faith into having a vibrant and successful ICE show, I think the move to ExCeL has been absolutely the right decision and we will continue to do everything in our power to make the experience a positive one.” Kate Chambers Portfolio Director, Clarion Gaming
commercial facilities. Whilst ExCeL is not a stones throw from Buckingham Palace it is, however, just 40 minutes from Green Park underground, which is in the heart of London's Luxury Quarter and the nearest stop to the Palace. As Crossrail, the new high frequency, high capacity railway for London and the South East becomes operational, the journey time from
Stratford to Heathrow Airport will be down to a little over 40 minutes! London is moving east and the huge increase in the choice of hospitality facilities around ExCeL reflect this. The London Olympics helped put this part of the capital on the world map and of course we are adjacent to Canary Wharf, which is home to the world of European headquarters of numerous major banks, professional services firms and media organisations. Taking everything into consideration, including our duty to those many commercial organisations who put so much faith into having a vibrant and successful ICE show, I think the move to ExCeL has been absolutely the right decision and we will continue to do everything in our power to make the experience a positive one.
The format and structure of Clarion’s online gaming event, EiG, has radically changed this year and seeks to address not only the changing online landscape, but the way that visitors want to ‘consume’ events. Will we see such a revolution in
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