NEWS
Skills needed to make lighting design shine
RESIDENTIAL THEATRE
“There is a lighting design-shaped hole in current AV systems training,” according to independent lighting designer Tad Trylski. “There is a lot of expertise in controlling the light, but the gap exists in the lighting design skills themselves and/or how to work with lighting designers.” Trylski is currently working with CEDIA on potential courses, and advises that to best use light, and make huge efficiency gains, “The qualitative design must come first. Where and when do you want the light, and what do you want to use it for?”
The biggest mistake engineers
make is to work to the plan (rather than a section), and simply place lots of downlighters lighting the floor. Instead, they should light the
Tad Trylski: Energy savings from good lighting design are “phenomenal”
walls (giving more perceived light with fewer lights) and specific tasks. He gave an example of a typical developer’s one-bedroom apartment, where using lots of 50W downlighters used 1,200W (with other lights adding more than 600W), whereas a using a lot of linear LEDs,
floor-mounted wall washers, and by putting lighting close to the task, cut the total energy use to just 632W. “It’s slightly more difficult to install, but the savings are phenomenal and it looks a lot better,” he told visitors to the ISE Residential Theatre. Stand: 7-W180
Displays for next generation SAMSUNG
Advances in Smart Signage and new breeds of high-definition display were the highlights of
yesterday’s Samsung press conference. Graham Long, VP of Samsung’s enterprise business team for UK and Ireland, charted the evolution of the company’s
Second Generation Smart Signage Platform. “It’s more powerful, more capable and more integrated than the First Generation,” said Long. “It’s powerful enough to support touch overlay on its own, without the need for a set-back box or PC.” Long also announced an ISE
Sunny Lee, Samsung president and CEO Europe, hopes to keep European businesses leading the digital world
debut – a 110in ultra-high definition screen and a curved high-definition large format display, both available to view at the Samsung booth. Sunny Lee, Samsung president and CEO Europe, concluded by expressing Samsung’s desire “to drive innovation in the display business and, with the support of many great partners, keep European businesses leading the digital world.” Stand: 1-H20
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Lang’s Sonja Schnepper shows off the company’s videowall
Lang is listening LANG
One of the more impressive sights that ISE has to offer is the videowall featured on the Lang stand. Comprising 216 modules of 1.9mm LED displays from Leyard, it is 26 square metres in area. It is, according to the
company’s marketing manager Sonja Schnepper, highly representative of the way the company does business. “We took these new 1.9mm modules on board from Leyard, and initially saw them as only for fixed install applications,” she explained. “However, it became apparent from our customers that there was a real opportunity for them in the rental/staging market. Our engineering team set about developing rental frames for them – and now, it’s proving to be very popular as a ready-to-rent solution.”
Lang prides itself on listening to its customers, and coming up with responses. “We’re always searching the
market for the latest and best technologies,” she continued, “and very often, our customers are first to market with exciting new products. “But,” she added, “the
important thing is that we don’t just buy products. We have the expertise and the resources to be able to evaluate new products for quality and reliability – and our customers benefit from that.”
Something else that benefits
clients, Schnepper notes, is Lang’s absolute focus on the channel. “We don’t touch our customers’ customers,” she said. “Our reseller channel trusts us, and we never disappoint them. We believe that’s an important reason for our success.” Stand: 1-H80
04 thedaily 2014
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