NEWS >>Opinion
There are few things more intangible than ‘atmosphere’ or ‘ambiance’, and yet the sensory factors which set a tone and create an aesthetic response are actually quite concrete. The audio, visual and tactile attributes of a museum, concert venue, sporting arena, restaurant, club, boardroom or living room are the factors that make or break an experience. The AV industry is all about
the creation of atmosphere, and subsequently each of its trade events provides a distinct sense of market nuance. US shows are decidedly different than the scene set by ISE at the RAI Amsterdam each year, and that contrast reflects the AV business’s task at hand – design a sensory spectacle that matches the culture, locale, lighting, climate and of course technical needs of the client. From the first moment an ISE
visitor arrives at the RAI, the scene is set for Europe’s chic use of video and lighting and the
continent’s pedestrian-centric employment of digital signage. Step into the main entrance areas and dimmed lighting enhances the visual impact of edge-blended multi-platform video and lighting scenarios developed and implemented with care into the spaces. The atmosphere is sleek and glamorises an industry that usually works behind the curtain.
centre’s pleasantly refined dining options. Ultimately, the first
impression one gets is that ISE is more than a trade gathering for the industry that builds ambiance, it’s an exhibition of its collective talents. Short of a smoke machine, one might feel as though one is walking onto an elaborately curated stage when searching for the location of a meeting. This makes sense
‘ISE is more than a trade gathering for the industry that builds ambiance, it’s an exhibition of its collective talents’
On the showfloor, the sound of
music emanating from various audio manufacturers’ stands reflects the continental tastes of the show’s attendees. Meeting spaces have the atmosphere of European cafes and encourage conversation. Even the gustatory senses are appeased with culinary options at the
because ideally a trade show not only educates and informs attendees, it also elevates their appreciation of their role within an industry. If during the rest of the year we propagate the importance of audiovisual technology in creating an impression and imposing a lasting impact, then the times
For the latest show news and updates follow #ISE2014
Kirsten Nelson, Editor,
Systems Contractor News (SCN) ISE boosts AV atmosphere For this visitor from the US, the ISE show has a particularly European sensibility
we gather together should be a major blowout of AV glamour. Atmosphere creation and
cultivation is where AV got its start – and it will gain its future foothold in that notion as well. The content creation, cloud and collaboration trends that dominated headlines in the US market at the end of 2013 will continue to push the global AV business away from hardware-centric sales towards a service provider model. Worldwide, the objective is now to create an experience rather than a collection of boxes in a closet. We are becoming a business of the ephemeral. Less hardware, more savoir faire. Those of us attending the
show from the United States will no doubt find confirmation of this evolution in ISE’s bolstered emphasis on professional development at the 2014 show. New training opportunities and an increased emphasis on non- channel attendees such as end customers, architects and
Projector lift requires minimal space UNITECH
For projector mounting in ceilings where space presents a real challenge, Greek exhibitor Unitech Systems is showcasing its new PLC V6 series of projector ceiling lifts, which require only 1.5cm of ceiling depth plus the height of the projector.
Claimed to be easy to install, the maximum weight of the supported projector is 20kg, and maximum size is 530mm x 645mm. The dimensions of the lift itself are 787mm x 821mm. Standard drop distance is 300mm. The lift comes equipped with a projector slide mounting tray and cable management
system. Available as standard in RAL 9005 black, other RAL colours are optionally available on request. Optional controls include RF and IR remotes, dry contacts and RS232/485 ports. As well as its extensive range
of projector lifts, Unitech Systems also manufactures a host of products including projector
mounts, flat panel display mounts and stands, speaker stands, rear projection systems, special applications racks, suspension scaffolds for video walls and infokiosks. The company also specialises in providing custom solutions for a range of mounting applications. Stand: 11-P71
interior designers will no doubt shift the conversation to an even higher level of business discourse. As we collectively move away
from gear and trade and head toward a services-based model and its associative executive customer relationships, ISE reflects the polish that our technologies can bring to any venue. It turns out AV ambiance really is everything. Oh, what a difference good lighting makes.
The Unitech PLC V6.1 is designed for confined ceiling spaces
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10 thedaily 2014
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