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Destination report China’s key corporate travel destination Shanghai


Shanghai continues to be China’s busiest hub for corporate travel, and the decision to create the country’s first free trade zone is only likely to enhance this position. Rob Gill reports


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STROLLING ALONG the leafy boulevards of Shanghai’s French district, known locally as a ‘concession’, it’s easy to forget that you are in the modern heart of China’s most populous city. But turn the corner and you are soon back among the skyscrapers in the bustling melting pot of the country’s most important business travel destination. For all the talk of China’s secondary cities, such as Chengdu, Wuhan, Chongqing and so on, Shanghai’s importance as a trading hub remains paramount. Given its reputation as mainland China’s most cosmopolitan city, it’s not surprising that the government chose Shanghai for the creation of the country’s first ‘free trade zone’ (FTZ), which is a grand experiment to relax some of its stringent rules on foreign investment. The zone covers an area of 29sq km on the eastern side of the city where the Yangtse river flows into the East China Sea. But this being China, there are plenty of caveats to genuine free trade. For a start, foreign investors within the zone will only have access to 18 specified


industries, such as finance, shipping, travel agencies, healthcare and law. Investing in other sectors, including news organisations and internet cafes is prohibited.


SIGNIFICANT EFFECTS Will this bold move of setting up the FTZ herald a significant period of foreign investment in the city, and more widely across China if the pilot project is extended to other areas?


If the Shanghai experiment goes well and the Chinese authorities don’t get cold feet, the impact on business travel to China is likely to be significant. The value of business travel to China is already forecast to reach US$300 billion in 2023, up from an estimated US$145 billion in 2013, according to research by the World Travel and Tourism Council. When the project was unveiled in September, there was chatter that the ‘great firewall of China’ would be lifted in the city to allow access to currently banned websites such as Twitter, Facebook and The New York Times. This now appears not to be the case – although it’s difficult


to find a definitive answer. These websites are still inaccessible across the city – although they can be used through Blackberry networks and virtual private networks (VPNs), which disguise the user's location. International banks, such as Deutsche Bank, Citibank, and HSBC, will be among the first to set up branches in the FTZ. More than 1,400 firms have registered their interest since the zone was officially opened on September 29, 2013.


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The development will bolster Shanghai’s importance as the key corporate travel destination in China, with many in the industry believing it will help the city


JANUARY/FEBRUARY 2014


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