New products &therapies Q&A Shel Pink Slow Beauty to enhance your life
Slow Beauty is a relatively new concept that is fast gaining ground. It adopts a holistic approach to beauty and includes health, wealth and spirituality. Shel Pink, founder of SpaRitual and pioneer of the Slow Beauty movement, shares her Seven Outposts of Slow Beauty – spaces and experiences that can help you make the transition from fast beauty fixes and fighting signs of age – to Slow Beauty, with a focus on health, wellness, joy and a celebration of your sacred life.
What is the key to Slow Beauty? Slow Beauty is about educating and building awareness – particularly encouraging consumers to embrace the natural ageing process and to understand the different ingredients that are used in skincare products. We often turn to quick fixes and
invasive procedures like Botox, even when we know they can have adverse effects on the body. Slow Beauty encourages you to
shift your mindset and suggests that by taking the time to review your lifestyle and skincare regime, you can sustain and boost your overall health and wellness. The Seven Outposts of Slow Beauty are Spa Tradition;
Rituals; Renewal; Nourished Mind; Self-Expression; Meditation; and Mindful Consumption. Each outpost offers the opportunity to make better lifestyle choices. For instance, spending a few minutes each day just resting and slowing down your breathing can have a positive impact on your health and wellbeing.
Studies show that regular meditation can help you look seven to 13 years younger! Now isn’t that worth taking five minutes out of your day for.”
How are you using it in your treatments and rituals? SpaRitual’s new mantra is ‘Slow Beauty for a Fast World’ and in line with this, we are repackaging and rebranding our products to make them more retail-friendly and to incorporate the new Slow Beauty philosophy. We have reorganised our products into four distinct ‘States of Slow Beauty’, each containing a signature scent and colour palette to appeal to different senses.
What benefits can Slow Beauty bring to spas? With Slow Beauty, spas can offer treatments that are multi-sensory experiences. For example, the Instinctual range with Indonesian ginger is designed to energise the mind while warming the body and spirit. The nail lacquers in this range include intense reds, spicy oranges and magentas designed to awaken the emotions and stimulate creativity.”
How easy is it to incorporate the concept into everyday life beyond the spa? “Slow Beauty is very accessible. We all understand the importance of slowing down, taking a step back, and how this can improve health, wellbeing and lifestyle overall. Just a small change like exercising or cooking a healthy dinner daily is a good start.”
+44 (0) 161 788 2860
www.sparitual.co.uk
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