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Don’t grow up, grow younger
Natura Bissé has a reputation synonymous with luxury. Founding family member Patricia Fisas unveils the company’s new anti-ageing Diamond Life Serum and Facial and reveals its aspirations for global expansion
48 [Interview by Sarah Camilleri] ‘ M
ighty oaks from little acorns grow’ is an apt phrase to describe the reputation of family-run international skincare company Natura Bissé. Founded in 1979
by the entrepreneurial Ricardo Fisas Mulleras, with the help of his wife Gloria and family friends, this celebrated Spanish company has specialised to create an exclusive range of luxury face and body products that deliver ‘only what the skin needs’. At the age of 50, Fisas Mulleras began a 30-year
quest to develop innovative skincare formulas with maximum concentrations of highly effective active ingredients. He believed that the exceptional properties of free-form amino acids were well suited to cosmetics as they were easily absorbed and assimilated through the skin. His theory proved true and Natura Bissé became a pioneer in incorporating natural, free-form collagen and elastin amino acids in cosmetics. Sadly, Fisas Mulleras passed away in 2012, but his desire to innovate remains at the heart of the company’s philosophy. Today, Natura Bissé remains a family-run entity, albeit one with a flourishing international reputation. The company’s 248-strong team is based at its headquarters in Barcelona and three subsidiaries in Mexico, USA and Dubai. This spring sees the addition of a fourth, UK-based subsidiary, led by General Manager Jess McEvoy, who is tasked to grow the
business in the UK and Eire and spearhead the growth of its professional skincare and spa range. Under the directorship of Fisas Mulleras, his three
children and their partners, Natura Bissé has developed into a prestige brand with customers in 25 countries.
In 2011, the company reported a global turnover of t37.7 million and its six collections, featuring over 130 face and body products, are now available at an exlusive portfolio of 100 luxury stores and 256 spas around the world.
But the work to establish the company as a global player has only just begun, according to Senior Executive Vice-President and Marketing Director Patricia Fisas. This year heralds an exciting new era, marked by the recent launch of its new Diamond Life Infusion Serum and accompanying luxurious Diamond Life Therapy Ritual, which are currently available in the UK at Harrods, Stanley House, Sanderson and One Aldwych, and will be rolled out to other locations throughout 2013. Patricia Fisas tells European Spa about the pioneering development of Diamond Life and Natura Bissé’s ambition to work with the world’s best spas.
What makes Natura Bissé a unique brand? We appreciate that the new measure of beauty is to look and feel healthy and achieve youthful skin. Worldwide, our customers – some of the very best spas, as well as individuals seeking great products – are
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