spas
Clockwise from below: The spa’s salt inhalation room; the soft sauna is a combination of sauna and steam bath, heated to around 50°C; OPI products are off ered in the open-plan manicure and pedicure zone; the spa and its treatments have been designed to be inclusive of both sexes
Y Spa, Wyboston Lakes, UK
42
inhalation room and a frost panel, believed to be the UK’s fi rst, on which guests can place their hands to cool down.
Business with a heart As well as designing a beautiful spa, WLL placed great importance on attracting natural, engaging and friendly staff who could be instilled with the correct qualities to help forge and enhance Y Spa’s reputation. As North explains: “We had to put some heart into the bricks and mortar. Something fabulous can be built, but to be truly successful you must have staff who are genuinely involved with the spa.” The process of putting together the spa’s opening
team began before ground was even broken on the building. “At their fi rst interview, we gave each candidate a virtual tour of Y Spa to see how they responded to it,” reveals North. “Once we’d created our opening team, we ran a ‘build the brand’
workshop, where we asked staff to explain what their favourite brands were and what they loved about them. We then took elements from the workshop and included them in the Y Spa brand. In this way, everyone involved was able to have a voice in the creation of the spa’s identity.” Focusing on a philosophy of ‘natural hospitality’, team members were extensively trained to provide a strong personal element to their service. “One of the most important things was to create an environment where no question was too small – so our staff don’t assume knowledge, but equally don’t patronise,” explains North. “It’s a very fi ne line but this personal element of service is very important and something we’ve worked very hard to achieve.” With a target demographic of 25-50 year-olds,
Y Spa has been created to be inclusive and accessible to people of both sexes. “People are tired, stressed and fed up and they come to us for help,” explains North.
european spa |
www.europeanspamagazine.com
Lena White Lena White (OPI UK distributor)
“Y Spa wanted to create the very best manicure and pedicure services for its clients, with a complete range of OPI treatments including our new Gelcolor system. We worked with the spa to create a treatment menu to ensure every single guest would feel truly pampered and relaxed. “From the very beginning, we
understood Y Spa’s philosophy of health, wellness and rejuvenation was key. It is a great partnership and the spa is such a stunning venue.”
www.trade.lenawhite.co.uk
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