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From top: The Diamond Chromo-Lift Infusion Facial features a luminous cleansing ritual, the application of Diamond Life Infusion Concentrate with four specific massages, and a Chromo- Rejuvenating Mask – all carried out within a sealed ‘pod’ fed with 99.99% pure filtered air; Natura Bissé Senior Executive Vice-President and Marketing Director Patricia Fisas
looking for luxury products that yield real, immediate results. With this in mind, Natura Bissé’s skincare range combines luxury with hi-tech ingredients to offer targeted and personalised skincare regimes based on individual concerns rather than skin type. This means we can offer one of the most complete and extensive skincare ranges on the market, with up to 300 products covering every skin concern.
How important is research and development to Natura Bissé?
50
Product quality and innovation is the cornerstone of our success. We actually prioritise our budget for R&D and we do not set limits when it comes to investment in new product development. Since its inception, the company has been dedicated to continuous research, to ensure we identify, select and apply the most innovative textures and active principles to our products. In addition, we always use maximum concentrations in order to optimise the effectiveness of our skincare treatments.
Tell us about the implications of your new Diamond Life Infusion Serum
Diamond Life Infusion Serum is a potent self- regenerating night serum that actually creates a whole new category in skincare. We have patented its unique formula, which includes the first generation of technology to use four Skin Age Biomarkers to recapture the very essence of youthful energy [see panel on opposite page].
You claim this serum can rejuvenate the skin by 3.9 years in just seven days? Absolutely. It contains an inordinately high concentration of 16 rejuvenating ingredients, among which is the recently discovered active ingredient, Bio Magnet Nanosomes. Clinical testing in an independent lab showed a visible reduction in the depth, volume and length of nasolabial folds (commonly known as laughter lines or smile lines), as well as fine lines and winkles in the eye contour area, where the signs of ageing are most visible.
You have also developed a new Diamond Life Facial, what makes this treatment unique? At the Oscars this year, we offered Hollywood celebrities our new Diamond Chromo-Lift Infusion Facial at the Beverly Wilshire Four Seasons Hotel in Los Angeles. It’s a completely rejuvenating treatment, which includes diamond dust and achieves
unprecedented results through a luminous cleansing ritual, followed by the application of Diamond Life Infusion Concentrate with four specific massages, completed with our Chromo-Rejuvenating Mask. To further enhance the benefits of this amazing
ritual, we used the Bubble Pure Air, by Zonair3D – a sealed pod, fed with 99.99% pure air, which has been filtered to be free of polluting particles as well as viral, bacterial and allergen agents.
Natura Bissé has gathered quite a celebrity following, tell us more Since 2005, we have participated in movie events such as the Goya awards, the Oscars, the Golden Globes, the Dubai Film Festival and the Monte Carlo Television Festival. In 2007, we worked with Hollywood ‘aesthetic guru’ Anastasia Soare at the Four Seasons Beverly Wilshire to create the Diamond Oscar Spa, so celebrities could benefit from our exclusive treatments prior to the big night. It was a huge success. For the 2011 Oscars we teamed up with renowned Spanish chef José Andrés, to create the delicious ‘A Taste of Beauty’ experience at the Ciel Spa in the SLS Hotel, Beverly Hills. Since then, Natura Bissé’s treatments have also made an appearance at the Golden Globes as well as the BAFTAs at the famous Sanderson, London.
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