spas
Y Spa, Wyboston Lakes, UK
“Y Spa is able to deliver everything – from a single treatment to a residential spa break – in a setting that is of the highest quality as well as lots of fun”
Mark Jones Managing Director, Wyboston Lakes
From top: Y Spa’s outdoor hydrotherapy pool is heated to around 35°C; the manicure and pedicure zone was designed as a convivial communal area
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Spa Statistics
Y Spa Wyboston Lakes, Wyboston, Bedfordshire, UK +44 (0) 333 700 7667
www.yspa.co.uk
“We wanted to create a harmonious environment that was inviting and nurturing of everyone. The importance of Y Spa is that it is whatever it needs to be for our guests.”
A fl exible future As Y Spa’s team members are well aware, for any spa, the fi rst year after opening is a time of operational development. “We don’t have a fi xed clientele yet, so we have to be fl exible about all areas of the spa business,” admits North. To this end, the spa doesn’t have a membership
scheme, nor any immediate plans to launch one. “We will be running an incentive scheme with an online company but we decided against a membership programme, as it can segment guests into behaving in a certain way,” says North. “Instead, we prefer to get
a feel for our guests and respond in a personal way to their needs – so, if they’d like to just use the thermal facilities for six weeks, we can design a package simply for that.” With a return on investment expected within three
years, Y Spa is undoubtedly an aspirational project and North believes the spa’s fl exibility will be crucial to its success. “In this economic environment, it would have been very easy to open a smaller offering, so Y Spa is ambitious,” she admits, stating that “the owners are happy to hold their nerve to attract the right clientele and operate a sensible pricing structure.” Summing up the spa’s approach and philosophy, North says: “We’re not a destination spa, but that’s our beauty. We’re not conforming to any single idea of what a spa is, so we’re continually evolving. Y Spa can be anything it wants to be.”
european spa |
www.europeanspamagazine.com
Managing Director: Mark Jones Director of Operations, Hotel, Spa and Leisure: Charles Morgan Director of Spa: Emma-Jane North Spa designer: Melt Design Hub Spa investment: In excess of £3m Spa area: 743sqm of internal space and a spa garden Capacity: 50 guests Facilities: 11 treatment rooms including a double therapy suite with mud rasul cabin; external hydrotherapy pool; chillout room with water beds; Finnish Kelo sauna; thermal spa suite comprising a soft sauna, a salt cabin, steamroom, experience showers, rasul and a cooling Frost Wall Product partners: Elemis, Murad, Su-do Professional, OPI and Natural Spa Company
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