You don’t need to have the entire animal in the frame to make a pleasing photo.
The smaller the critters, the more important it is to get low and close. In this case the ground squirrels are the primary subject, so the choice was made to throw the Browning T-Bolt rifle slightly out of focus.
Since coyotes all look pretty much the same, choose an interesting background to make your photos stand out. Note the use of flash again.
When including a person, the rules for getting a good photo don’t change. But we can add that the hunter needs to get low too.
Sometimes your firearm is the principal subject, and placing it creatively in the foreground makes an effective photo. Here a Benelli MR1 gets the spotlight.