Markets | caps and closures
Caps grow beyond beverages Non-beverage markets are set to
Non-beverage markets will lead growth in the European plastics closures marketplace over the next fi ve years, driven in particular by brand owner demand for more innovative designs in sectors such as toiletries, cosmetics and other personal care products. Non-beverage closure applications account for 60%
of polymer consumption in the European plastics caps and closures marketplace, estimated at close to 815,000 tonnes in 2010, with toiletries and cosmetics being the biggest non-beverage consumer of polymer. While beverage closures account for only 40% of total polymer consumption, their smaller average part weight means they account for almost 60% of overall unit production. The market driver in non-beverage applications is
innovation, as brand owners seek to differentiate their products from rivals through superior aesthetics and improved functionality. Supermarket shelves are cluttered with brand imitators, so the leader in each sector must work hard to continue to stand out from competitors. Consequently, the focus for packaging designers is on routes to differentiate their products. Closures for personal care products are expected to provide the biggest incremental volume opportunity for
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drive growth in the European closure industry, writes AMI packaging consultant Martyna Zimakiewicz
Europe’s closure converters over the coming fi ve years, accounting for a quarter of the market growth. Within toiletries and cosmetics applications, fi llers are increasingly using bottle shape to deliver brand differentiation. This focus on bottle design is largely due to cost; blow moulds are less costly to manufacture than injection moulds so it is much more cost effective to change the design of the bottle than it is to develop a new cap for a product launch. Closures in the personal care sector may be
colour-coded to differentiate variants within a range, or across an entire range. Colours follow fashion cycles, which can present a challenge for closure producers as pigments can change the moulding characteristics of PP quite signifi cantly. Polymers are also carefully
October 2012 | INJECTION WORLD 29
Innovation and functionality are driving growth in
non-beverage closure markets
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