Momentum – October 2012


View what we do; the Plastribution video


Using the video and social media to communicate our expertise, company values and the company brand.


If a picture can paint a thousand words, then a video has the power to deliver even more information in just a few short minutes.


Visitors to the Plastribution website will have noticed the intense emphasis placed upon our positioning; an activity that Plastribution continues to give high priority.


“Brands and branding help sign-post markets and economies,” says Mike Boswell, Managing Director, “and they help the process of customer choice.”


Where branding is weak throughout the world and wherever copycat or counterfeit activity is high, it is clear that buying decisions are frustrated, irritated and slowed down. The system itself slows down; buyer confidence is lost and both sellers and buyers suffer.


It is clear that good brands are integral to an effective economy. Good brands are great communicators – and are successful in boiling the brand quality down to simple essentials.


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