Momentum – October 2012
Video is so adept at “showing and telling”, and so the option of choice on the worldwide web, is increasingly becoming the best way to communicate matters of branding.
The Plastribution home page video is therefore now the natural reference point for the company’s core values which are expressed through its brand imagery and story.
That brand story is the fruit of much reflective and analytical work by Plastribution, both on the recent changes in the plastics industry and on its own core values and strengths. Supportive and sustainable materials distribution is the continuous goal of the Plastribution business. And within that fast changing world there are some constant factors that have helped maintain Plastribution as the market leader.
These factors inform the thinking behind the brand and are integral
to its design. They come down to three fundamental qualities.
The first quality is called expertise. It’s a blend of skill and experience that creates the best value for materials suppliers and customers alike. It includes being the best at sourcing, pricing and managing the whole procurement of polymer materials.
The second quality is innovation. It’s a “can do” attitude and a blend of open-mindedness, ideas and versatility in order to get new things done and new products manufactured.
The third brand quality is termed process. It’s the “how” of the Plastribution service and it touches on market-beating metrics in terms of response time; price, availability, lead times; delivery and many other factors.
Thoroughgoing Plastribution’s all-encompassing customer-service unites these three qualities and
has become the defining guide to all company activities. And Plastribution’s video expresses these concepts clearly.
“Business in the plastics world is ever changing,” notes Mike Boswell, “and sometimes suppliers and customers find it very difficult to see the wood for the trees.”
Our new video is a great way of cutting through the issues to explain how we do things the way we do. It also presents our Plastribution brand in the fullest possible way. The video method of presentation will remain the best introduction to our business for some time to come.”– Mike Boswell
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