career focus – often funded by corporations – that provide
vocational training and non-diploma education. But like somany other regions around theworld
there is a perception problemin persuading China’s ambitious youth today to go into a logistics/supply chain university course. “There are lots of high-quality logistics enterprises
“
with good profits in the process of development, but there are stillmany problems of its development in China,”saysWangDerong, vice president of the China Communication andTransportation Association. The industry is far too fragmented,with toomany
small operators not adopting best practices. In the US, there are nomore than 7,000 logistics firms. In China, there are tens of thousands. These small, inefficient companies give thewhole industry a bad impression in the eyes of today’s youth. China’s logistics enterprises are still at the level of
“traditional logistics”,Wang observes, andmany of them are focused on the integration of storage and transportation. The information collection, processing, operational ability, professional logistics knowledge, planning andmanagement are obviously inadequate, he
There is a perception problemin persuading China’s ambitious youth today to go into a logistics/supp ly chain university course”
admits, adding thatwhat China needs nowis to cultivate its logistics professionals. Proper, professional,market-
orientated logistics education and training is still newto China; it is still evolving. China introduced a logistics education systemfrom the Institute of Logistics and Transportation in 2001. According to themost recent
statistics available – those for 2008 – logistics accounts for 6.8 percent of China’s GDP, a sizeable portion. But there remains an
acute shortage ofwell-qualified personnel in the industry, somuch so that the dearth of potential executivematerial with the right qualifications has nowbeen acknowledged by central government. Beijing issued its National Logistics Industry Promotion
Planning last year, pumping a great deal ofmoney and recruiting expertise into colleges carrying logistics-related courses. A director at the BeijingMaterials Institute
3 AIR LOGISTICSCHINA 8
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