COSMETICS BUSINESS LIVE
Madeleine White, founder of Juni Cosmetics (left) with Shalom Lloyd, founder of Naturally Tribal Skincare (right)
Taylor: We obviously promote the fact that we’re made here and that we’re very proud to be made in the UK, and we’re very proud to export when we go out to export markets like Japan and other places. It is a very big badge that you’re proud to wear. But also, it’s quite nice to source as many UK manufacturers as possible as part of your supply chain. So it’s not just about us pushing out, it’s about us working with other people on the ground, particularly more so now with exchange rates. If, for example, you’re looking to source raw materials or source supplies of some sort, and the exchange rates are crippling, a lot of us are trying to work as closely as we can with as many suppliers as possible, not just to reduce carbon footprints, but to actually ensure our supply chain is robust and is secure, so that we can continue supplying. I’m just about to add solar – we’re going to be completely renewable in the next year or so – and I’ve sourced that from local suppliers. White: And if you have to go and see
cosmeticsbusiness.com
them, you don’t have to obviously travel so far, or have language barriers, so communication is easier as well.
How is sustainability developing in 2022 and how are UK brands and companies specifically ensuring that they are at the forefront of this? Taylor: We’re insisting with all our supply chain not just to stop at anti- slavery and equal opportunities pledges, but it’s also about renewable and sustainable. So I take it very seriously and I’ve just bought a new piece of equipment that will allow us to recycle all the cardboard that we normally put into waste. Now we’re going to be reusing it as filling for our orders that are going out. But the renewable energy thing for me is an absolute must. I looked at the numbers and I looked at what’s involved, and it just fits with what we’re trying to achieve. One of the other things that we do is, for every single retail product we sell, we plant a tree in Africa. It’s not just a tree to
capture carbon, it’s a tree to put into the ground for people to grow for fruit or nuts, and to make a sustainable living, so we put that into what we do and customers love it.
And Madeleine, how important is the sustainability drive for Juni? White: So we manufacture plastic-free, vegan and organic products, and that was really a personal thing that I wanted to do and it was quite lucky that those trends picked up in line when we launched. But what’s really been interesting since we’ve had the shop and I’m talking to customers on a daily basis is customers are asking for these things, but also they are confused by what’s out there, so transparency, I think, has to come above all of those check boxes. You can be all of these things, but if people don’t understand what that means, it’s pointless and people are genuinely confused and overwhelmed and also worried about what they’re spending their money on. So yeah, transparency, I think, is our key focus
December 2022 69
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