COSMETICS BUSINESS LIVE
ROUSSELOT
Sustainable, clean & minimalistic: The holistic approach of collagen peptides in beauty
Speaker Florencia Moreno Torres U
pcycled is the new buzzword in the sustainability world. As we are becoming more conscious about the
environment and our footprint, demand for products that benefit the consumer while helping the planet (or at least which don’t harm it) has come into the spotlight.
Collagen peptides are the upcycled ingredient par excellence. It goes through a process that transforms otherwise discarded products (eg, animal skins) into functional, healthy ingredients.
The ‘#clean’ trend has been around for a few years now. Research has found that although it is a popular term within the industry, it is not yet fully understood or uniformly interpreted by customers, with most of them equating a ‘clean’ ingredient with ‘natural’ and ‘healthy’ (FMCG Gurus 2022). Regardless of the meaning that consumers set for ‘clean’, the reality is that (Peptan) collagen peptides tick all the definition boxes. Being a natural ingredient, with functional properties, featuring no additives or preservatives and being GMO-free, formulations with Peptan bring to the table an undeniable added value of positioning the product across the whole ‘clean’ arrangement. #Minimalism – and as we are focused on beauty we might as well refer to it as ‘skinimalism’ – is at the forefront of the latest beauty trends. The ‘less is more’ approach is now also reflected in collagen peptides offerings. Although many products choose to blend collagen peptides with other functional or ‘hot’ ingredients such as hyaluronic acid, matcha tea, melatonin (you name it!), standalone collagen peptides products feature strong benefits as well. Particularly when using collagen peptides as a ‘solo’ ingredient, it is key to rely on a partner that features the highest quality standards, ensuring a high quality product with excellent organoleptic properties. Of course, all the claims and positionings in the world would not
60 December 2022
work if the product being offered was not actually effective.
Once the hype of a trendy ingredient passes, only those with real observed efficacy stay. It is this efficacy that backs the growth of collagen peptide options in the market.
PEPTAN’S BENEFITS
Rousselot Health & Nutrition has researched Peptan collagen peptides widely. While scientific evidence keeps on mounting up and more research is yet to come, so far, benefits in wrinkle reduction, moisturisation and hydration, texture improvement, and increase in hair strength and beauty have been well documented.
These benefits answer key beauty concerns in the market. Globally, it was found that 28% of consumers are concerned about wrinkles, 27% about loss of elasticity, 25% dry patches and 20% about thinning hair. (Innova, Euromonitor 2020/2021).
Collagen peptides are a bright rising star in the beauty from within arena. Beauty supplement launches have increased importantly in the market and represent a dynamic category featuring a +5% Global CAGR (2022-27, Euromonitor).
Many of these new products have been developed to either complement or
Collagen peptides can be used in formulations alone or in conjunction with other ingredients
work in synergy with cosmetic and personal care innovations rather than competing directly against them. For example, we are witnessing how major personal care companies such as P&G and Unilever expand their beauty portfolio offerings via beauty collagen gummies or beauty effervescent tablets, stepping into the ingestible beauty segment. And vice versa, at the same time, we see how ingestible beauty brands expand into cosmetics and/or personal care.
When weighing up the trendy aspects of collagen peptides, such as Peptan – how they help tell a real and convincing story to consumers, their versatility and, most importantly, their observed efficacy and the science behind them – it is easy to see how collagen peptides have come to stay, and how promising it is to jump into the ingestible beauty opportunity even when, historically, the core business in beauty has been focused on cosmetics and personal care
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