PANEL VII COSMETICS BUSINESS LIVE
BEYOND SKIN DEEP
Beauty manufacturers driving UK innovation
Moderator Julia Wray, Editor, Cosmetics Business Panellists Madeleine White, founder, Juni Cosmetics Chris Taylor, Director, Eve Taylor London Limited Shalom Lloyd, founder, Naturally Tribal Skincare Ltd and co- founder & Chief Strategy Officer, Emerging Markets Quality Trials
A
panel hosted by Made In Britain, this brought together members Madeleine White, founder of Juni Cosmetics,
which specialises in premium lip care and colour; Chris Taylor, Director of Eve Taylor London Limited, which manufactures skin care and body care for professional use in salons and spas; and Shalom Lloyd, founder of Naturally Tribal Skincare – an indie brand – and a pharmacist by qualification.
This panel was moderated by Julia
Wray from Cosmetics Business, stepping in for John Pierce, CEO of Made In Britain.
What in your opinion makes the UK the world’s best place to manufacture beauty products? Chris Taylor: We’ve got a lot of great people; we’ve got excellent facilities; we’ve got a huge resource of knowledge; and we have a long history of manufacturing, from the kitchen table right the way through to finished product. We, as a company, have a lot of freedom, we look at other markets, but we make everything in the UK – and it’s been good for us.
And have you promoted your UK heritage consistently throughout the lifetime of the company? Taylor: Very much so, yeah. We export all over the world, to the US, Australia, Malaysia, Singapore, Europe – despite Brexit – so, for us, export is a very important part of what we do to get more out there.
Shalom, what do you think makes the UK a great place to manufacture? Shalom Lloyd: For me, it’s simple: it’s quality. The quality of Made In Britain goods and services to me is second to none. I’m very lucky, because I have a foot in two camps. I wanted to find a sustainable source for my natural ingredients, so I built a shared facility in Africa, employing about 22 rural women, to make the ingredients. Then we bring them into the UK to manufacture, formulate, package and test. And we export back to Africa as well. So, because it’s made in the UK, it’s all about quality.
Chris Taylor, Director of Eve Taylor London Limited, which makes goods for salons/spas
68 December 2022
Now, we know many countries with a strong heritage in manufacture have leveraged on the ‘made in’ movement, so how are your beauty products received overseas? Madeleine White: When we started our company, we looked globally for different suppliers and it just so happened that our favourite ones were predominantly UK based. We then got advice from the Department of International Trade and they suggested we got Made In Britain certification because it has such a mark, it’s recognised and it’s really important for a lot of overseas customers to see that
accreditation. So, particularly when we export to certain parts of Asia, I think that’s really helped us. And it is received by other businesses, but also by consumers as a sign of quality and value-added.
Do you find that people look for the mark? Lloyd: They do! On our package you’ve got the Made In Britain stamp and we’re also one of the Department of International Trade’s Export Champions, so we’ve got our Export Champion badge there as well. So, when people see that, for us it’s a double whammy, and we’ve just recently expanded to Israel, we’re looking at other markets, we’ve gone to the US as well. So, again, that slogan that the DIT has at the moment ‘made in the UK, sold to the world’ is really, really coming to life now. Taylor: A lot of people trust the UK. If it’s made here, and it’s badged here and it’s made by us and designed by us, they’ve got a lot of respect for that. Lloyd: Absolutely. I was actually on a recent Creator For Change conference call with other founders and they were predominantly US focused, and they were talking about certifications and I could see people typing and saying that in Europe and in the UK it’s more stringent, it’s safer – and I loved hearing those comments. I sat there quite smug thinking ‘yes, we are!’
What exactly is the journey like to get the Made In Britain mark? White: It’s showing who you’re working with, showing you know a list of manufacturers, and having quite a frank conversation. We’ve spoken directly with people at Made In Britain, so it’s not just a form you fill out and send off, it’s a bit more personal! Lloyd: It went through the phase of them wanting to know about your company, finding information about where you make your products – you have to be made in the UK to have the mark – and going through a question exercise. And then it’s not just about, as Madeline says, filling in the form and getting the badge. They know each and every one of us really. We speak with them on a daily basis, or at least on a regular basis. And when there are opportunities to promote, if they see that something is suitable for you as a member, they’re very proud to put you forward. It’s a very interactive relationship.
cosmeticsbusiness.com
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