COSMETICS BUSINESS LIVE
FREYR
Simplifying the regulatory value chain
Speaker Bart Jaslowski
Talk 1: Centralised monitoring, assessment & smart decisions on changing global regulatory requirements & ingredient regulations
The cosmetics industry faces several regulatory challenges, such as: • Frequent changes in HA guidelines and multiple information sources, which make it difficult to track regulatory requirements across markets;
Bart Jaslowski
• An ingredient driven regulatory environment and the need to constantly monitor compliance of multiple formulations across multiple markets;
• Internal manual processes and associated delays in communication and required actions due to impact assessment of regulatory triggers on cosmetics products. Comprehensive regulatory intelligence (RI) solutions which may help include: • Centralised RI collection and distribution platform with support for various content types including regulatory insights, news, events, HA communications and global regulatory requirements;
• Centralised repository of global ingredient regulations with periodic tracking and updates, robust search, alerts, comprehensive formulation compliance and assessment;
• Technology enabled decision-making support using automation and machine learning.
Cosmetics companies can accelerate their decision making using Freyr IMPACT. This regulatory intelligence software simplifies the research and development lifecycle by substantially reducing work and quickening decisions. Freyr IMPACT stands unique with features such as a centralised repository
with global access to comprehensive regulatory and associated intelligence. In addition, it can track, distribute and consume real-time insights with user workflow of content creation, distribution, tracking and compliance reporting.
Highlights include:
• Centralised repository to capture and curate regulatory requirements;
• That it speeds up the process of researching, integrating and analysing industry intelligence for time-critical regulatory requirements;
• Its in-depth insight into new product development, new markets and geographies;
• Analysis of regulatory pathways and hurdles, and interpretation of laws, regulations and guidance;
• Summary of insights with heat maps and customisable dashboard with user-friendly navigation;
• Inbuilt processes/BOTs to access the regulatory requirement information across data sources;
• A comprehensive global regulatory repository with an intuitive search algorithm;
• Impact assessment and multi- component comparison for strategic decision making;
• QC workflow, compliance tracking and insight audit trail;
• And ability to store and archive information and supporting documents.
FREETHS
WORKING WITH INFLUENCERS Speaker Iona Silverman
The concept of an ‘influencer’ is a broad one. It doesn’t matter what you label your influencer – the rules apply to anyone posting content online, be that brand ambassadors, paid partners, or ‘influencers’. The Advertising Standards
Agency (ASA) and Competition and Markets Authority (CMA) are the primary regulators in this area, and they take enforcement seriously, calling out influencers and brands that aren’t playing by the rules. In September 2020, the
ASA undertook a monitoring exercise to
36 December 2022
review influencer Instagram accounts and found that only 35% of advertising stories were compliant, prompting them to contact the influencers and brands to put them on notice.
A BREAKDOWN OF THE RULES So, what are the rules? In short, marketing communications must not materially mislead or be likely to do so. Any post that is paid for by or controlled by a third party is deemed to be an advert and must be clearly labelled as such. Payment can include the
provision of gifts or discount codes, as well as straightforward
monetary payment for content. Control can mean control over the content, timing of when it is posted, or just having a right to review content (even if not exercised). If you are paying for content or
exercising control over influencer content, your influencer should be using hashtags #ad or #advert in their post. Other hashtags or labels such as #sponsored, #adgifted or “thanks to X for making this possible” are not permissible as these could be open to varied interpretation. The influencer needs to ensure that placement of their hashtag #ad is clearly visible upfront and should not be in a small font, obscured by the platform architecture
cosmeticsbusiness.com
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