COSMETICS BUSINESS LIVE
APRINNOVA
Bio-fermentation, transforming the
beauty industry Speaker Ashlee Cannady
T
oday’s consumers are eco-conscious, discerning and focused. They are actively changing their consumption to reduce environmental impact for a better planet.
Interestingly, consumers find it difficult to buy sustainable beauty products. They’re confused by the vague terms and variety of options. Many feel they have no choice but to buy products that are not sustainable. How can brands meet these demands with effective, sustainable products? Aprinnova helps beauty brands transition to superior-performing ingredients that are safer for consumers, sustainable and ethically sourced. High-performance, patented sugarcane bio-fermentation powers Aprinnova’s innovative ingredients. Neossance Squalane is one example of how bio-fermentation can create sustainable, high-performance alternatives to traditional ingredients. The company’s sugarcane-derived squalane promotes superior hydration and anti- ageing benefits compared with other emollients, while synergising with actives.
Neossance Squalane reduces the appearance of wrinkles by 51%, evens skin tone with a 34% increase in cell renewal, improves skin texture with 28% reduction in skin roughness, boosts anti-ageing with 15% decrease in skin wrinkle deformation volume and fixes dehydration with a 14% decrease in TEWL with improved skin barrier health. Neossance Hemisqualane is the best-performing natural silicone replacement. It is produced by the same powerful, sustainable bio-fermentation technology as Neossance Squalane. Hemisqualane is the ideal silicone replacement for fighting frizz in hair care, providing slip and lubricity in colour cosmetics and improving spreadability in antiperspirants. Aprinnova’s portfolio also includes CleanScreen Z60SF (for safer, non-whitening, broad UV protection without petrochemicals or silicones) and SimplySolid (a hydrating, solid skin care breakthrough to reduce wasteful packaging). These two innovations combine bio-fermented Neossance Squalane and Hemisqualane in convenient formats for sunscreens and solid formulations. These ingredients are just one example of Aprinnova’s commitment to a better planet. Aprinnova’s beauty ingredients started with scientists combining cutting-edge bio-fermentation with cosmetics expertise to produce clean, sustainable and effective replacements for
18 December 2022
Aprinnova’s Ashley Cannady explored how beauty brands can transition to more ethical and sustainable ingredients to meet growing demand
ingredients traditionally derived from vulnerable species and petrochemicals. From humble origins in a Silicon Valley garage, Aprinnova has always had one mission: putting people first. In 2003, our scientists developed a patented sugarcane bio-fermentation technology to create an accessible, affordable cure for malaria, funded by the Bill and Melinda Gates Foundation. Today, over 120 million royalty-free malaria treatments have been delivered.
Aprinnova designed its bio-fermentation with sustainability in mind. The supply chain is certified sustainable and ethical by Bonsucro, a World Wildlife Fund-founded NGO. Additionally, the patented bio-fermentation technology reduces water consumption, land usage, and greenhouse gas emissions. In fact, through this bio- fermentation manufacturing process, less than 0.1% of sugarcane land could supply 100% of the world’s squalane demand. Compared with olive-derived squalane, sugarcane-derived squalane uses 585x less land and 52x less water.
As the first bio-fermentation technology to successfully develop beauty ingredients at scale, Aprinnova is continuously growing its sustainable portfolio of bio-fermented ingredients to meet every skin care and beauty need imaginable. The company’s unique experience provides an expert advantage for re-imagining manufacturing – no fossil fuels and no endangered species. Through partnerships with beauty brands, Aprinnova can bio-design bespoke beauty molecules to target specific skin care concerns, functionality in formulations, or aesthetic benefits. With each successful molecule produced, Aprinnova improves its costs and reduces development time. The patented bio-fermentation manufacturing process rewrites beauty ingredient guidelines to finally give the high performance formulators trust with the sustainability our planet needs
cosmeticsbusiness.com
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