CONTENTS


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April 2023 cosmeticsbusiness.com


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Contents


REGULARS News 8


Expert advice 15 What is? 43 How to make... 44 Diary 61


INGREDIENTS BREAKING Ceramides cement their position in beauty 16


What is the secret to the barrier function-boosting molecules’ enduring popularity? The microbiota & photoageing 22 The sun-microbiota-skin axis and a new ingredient that protects the cutaneous microbiota to fight signs of photoageing Ingredients news 31


ECO REPORT Why cosmetics shouldn’t be a cause for climate


anxiety 26 How can brands drive activism and optimism through their sustainability messaging?


PACKAGING BREAKING How recycling schemes help retain customer


loyalty 33 ‘Drop off your empties’ initiatives can attract shoppers: here’s how Getting to the root of scalp care 36 The most effective, consumer-friendly ways of packing, dispensing and applying scalp serums and treatments Packaging news 41


REGULATORY Europe’s proposed PFAS plan: A timeline 46 How can we expect the European Union’s phase out of forever chemicals to unfold?


TESTING The dos & don’ts of consumer trials 48 Discussing the different approaches of consumer trials


cosmeticsbusiness.com


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BRANDS


Mushroom mania 50 Mushrooms have returned to the beauty industry in full force, but where did fungi’s revitalised popularity sprout from? Quit overhiring & overpaying 55 Recruiter tips for attracting and retaining talent


FINISHED PRODUCT Product news 59


April 2023 7

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