PACKAGING SCALP CARE
Aptar Beauty, meanwhile, provides dispensing solutions that have an integrated valve for controlled dosage and clean application. The packaging supplier’s Star Drop is “a unique combination between a dropper and a tottle with a suck-back patented valve that prevents leakage and smudging”, says Bony, which allows for targeted treatment using just one hand, is travel-friendly and suitable for serums and oils.
For oils dispensing, Pearl4U is a squeezable dropper that facilitates clean dispensing even when the bottle is inverted, while the SofTips pen applicator (which can come with either a bottle or a tube) integrates patented valve technology making it safe for on-the-go use.
The final Aptar Beauty product ideal for applying scalp treatments, according to Bony, is PZ Nozzler; she describes it as “the perfect spray pump for a direct-to-scalp application”. Said to be suitable for spraying oil products, the 190ml dosage spray nozzle boasts a large finger pad for convenient actuation.
Silgan Dispensing similarly offers spray extenders on its Mark VI and Mark VII Max sprayers, which allow product to be dispensed directly onto the hair root. The SR (Superior Resistance) versions of its Sinfonia Elegance and SP22, meanwhile, are said to be great for oil-based formulations, thanks to their reinforced engines. “Oils are typically known to be aggressive on pump engines and our SR pumps are made to withstand prolonged use with these kinds of formulas,” explains Etienne Briere, Senior Product Marketing Manager Global Foam & EU Personal Care at Silgan Dispensing.
“In our experience, the key attributes of a
high-performing dispenser that’ll deliver the best consumer experience for scalp care products are adapted output – typically higher than the pump output used for face application, in the range of 250-500ml; strong engine compatibility that’ll resist the degradation that comes from more aggressive formulations, like oils or biphasic formulas; and fine spray quality that creates smaller droplets for more even distribution of the product.”
WORK IT IN
A hurdle when it comes to packaging for scalp care is the wide variety of textures and thicknesses of formulation out there. “What’s really difficult about this market is the gallenic – the type of product that you can apply – which can be liquid, like an oil, but which can also be really thick, like clay,” says Cosmogen’s Lelièvre. “That means we need to have adaptable solutions, which is why we developed a wide
38 April 2023
range of different applicators and a wide range of different [dispensing] orifice sizes; we can reduce the orifice size depending on how much product is needed.”
Aptar Beauty’s PZ Nozzler (above) is claimed as an ideal spray pump for a direct-to-scalp application, while Cosmogen’s (below) Maxi Squeeze’N Detox boasts a massaging pad with soft spikes
Responding to this wide variety of application needs, Cosmogen’s Squeeze’N line-up of tubes is available with a broad range of applicator options, many of which are ideal for dispensing and then massaging in scalp care formulations. Lelièvre explains that the company’s Squeeze’N Comb Long option, which dispenses via four hollow teeth applicators in the centre, is ideal for precise application directly onto hair roots, whereas a version with shorter teeth, which dispenses product from the applicator base, is more suited to products targeting scalp skin health. For hair ends, the Squeeze’N Tint brush – which has a synthetic hair tuft and is more usually used for make-up – is an option for smoothing products, while Lelièvre also flags Squeeze’N Style, whose applicator has a built-in slanted comb, as being ideal for serums, oils or masks for hair edges. Regarding tube size, meanwhile, Lelièvre notes that “some products are really concentrated, so you don’t need too much and that means, for example, that a tube diameter of 30mm is suitable”. However, for scalp solutions where more product per application is required and the tube runs empty faster, Cosmogen’s Squeeze’N Comb is also available in a 40mm diameter tube. Cosmogen’s Maxi Squeeze’N Detox, meanwhile, was recently utilised by hair brand Drybar for its Crown Tonic Pre-Shampoo Scalp-Balancing Cleanser. Commenting on the massaging pad, which has soft spikes and which can be removed and reapplied to a new tube post use, Lelièvre says: ‘It’s soft, but at the same time really effective for massaging and detoxing the scalp – and this is really trendy right now.” She explains that the pack’s rotary on/off mechanism – a feature of all Squeeze’N products – means the product can be switched ‘off’ and the massaging pad hygienically rinsed clean without any risk of water mixing with product in the tube. The on/off system, she adds, is especially useful for rinse-off scalp treatments intended for application during showering.
Lelièvre is confident that the category will continue to thrive and segment, offering novel product types tailored to varying hair and scalp needs: “For skin care, you have the cleanser, the toner, the base, then you have hydration and you have anti-ageing, etc, so for hair you will likewise get all of these different kinds of treatment. “And also, on top of that, you have different kinds of hair – the same as skin – you have dry hair, you have greasy hair, you have curly hair, and sometimes when you have curly you want straight hair,” she concludes. “So you can target a lot of different things and have a product for each target and need.”
And for each targeted formulation, there is likely to be an equally targeted applicator for optimum consumer experience and results
cosmeticsbusiness.com
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