NEWS WORLD
Sephora launches TikTok education
programme for beauty start-ups US Sephora has created a new programme with TikTok to educate start-up beauty brands on best practices for marketing on the platform. The Sephora x TikTok Incubator Program will connect businesses on Sephora’s Accelerate programme with content creators on the Gen Z-focused social media platform. Creators will educate brands on social content strategies through a series of online training modules. Amy Chang, Rocio Lopez- Jimenez and Nyma Tang are
among the first beauty TikTokers to have signed up to the scheme.
“The future of brand storytelling lies in the hands of multicultural creators, and by championing diverse creators, brands can unlock their full potential on TikTok,” said Soniya Monga, Head of US Agency Partnerships, TikTok. Topicals, Eadem and Hyper Skin, a trio of skin care brands from the 2021 Sephora Accelerate cohort, will take part in the programme’s launch. Three additional
BASF invests in aroma ingredients plants
GERMANY/CHINA BASF is expanding its aroma ingredients business with new plants in China and Germany. The new manufacturing facilities include a citral plant as part of BASF’s Verbund site in Zhanjiang, China, as well as menthol and linalool downstream plants at its Verbund site in Ludwigshafen, Germany. BASF’s Verbund
concept, according to the company, adds value through the efficient use of resources. Production plants, energy and material flows, logistics and site infrastructure at its Verbund sites are all integrated.
It is hoped that the investment will expand and diversify BASF’s aroma ingredients’ citral value chain footprint in Germany and Malaysia. The plant in China, meanwhile, will
strengthen the chemical’s giant’s position in key growth regions.
12 April 2023
groups will then be chosen at a later date, with a total of 12 brands being given the opportunity to take part in the scheme.
“Brands that have a savvy understanding of creator led social media and creator relations have a clear advantage in not only conceptualising beauty content that resonates with their audience, but also in building genuine
connections,” added Brent Mitchell, VP of Marketing, Social and Influencer at Sephora.
Seppic & Botalys to create cosmetic ingredients from vertical farming
BELGIUM Seppic, a subsidiary of Air Liquide Healthcare, has signed a research partnership with Belgian start-up Botalys to co-create new natural cosmetic ingredients. The businesses will collaborate on delivering “innovative” high purity ingredients for cosmetic and healthcare manufacturers using Botalys’ soil-less vertical farming. The technique is said to allow for
the production of highly bioactive botanical ingredients and avoids intensive cultivation in fragile environments, such as tropical forests. It also works to reduce carbon footprint thanks to cultivation close to its consumption centres, said the SME.
As part of the partnership, Seppic will also distribute Botalys’ ginseng-based products internationally.
BELLA HADID NAMED AS CHARLOTTE TILBURY CREATIVE PARTNER
UK Bella Hadid has joined Charlotte Tilbury as a new brand ambassador and creative partner. The supermodel will collaborate with the British beauty brand on new product innovations and front a series of campaigns as part of its tenth anniversary. Hadid joins Kate Moss, Twiggy, Lily James, Michaela
Jae Rodriguez, Jourdan Dunn and Han So Hee as ambassadors of the Puig-owned make-up brand. “I have admired Charlotte for years, she is a true
creative force and we both share a passion for empowering confidence,” said Hadid.
IN BRIEF
TOM FORD BEAUTY Tom Ford Beauty has named Hong Kong-Taiwanese actress Shu Qi as its new ambassador. Qi will represent the Estée Lauder-owned beauty brand across the China and Asia-Pacific (APAC) regions. Her partnership with Tom Ford Beauty debuted with a campaign prompting its Private Blend Cherry Collection.
CETAPHIL Cetaphil has launched a new AI-powered skin analysis tool to provide customers with personalised skin advice and product recommendations. Powered by beauty tech provider Perfect Corp’s AI Skin Analysis technology, users can take a selfie to receive a personalised skin report, including their skin type, concerns and susceptibility to various skin conditions.
MAISON FRANCIS KURKDJIAN Maison Francis Kurkdjian has joined forces with French non-profit Longitude 181 to protect the vulnerable sperm whale species. The LVMH- owned maison is funding a new mission as part of Longitude 181’s WhaleWay programme. This specific project, known in French as La Voix des Cachalots, or The Voice of Sperm Whales, is based in the Mediterranean Sea, off the coast of France’s Port-Cros national park. Its primary aim is to better understand how sperm whales live in order to protect their environment.
YSL BEAUTY
Danielle Marsh, a member of the South Korean girl group NewJeans, has been named as YSL Beauty’s new brand ambassador. The vocalist and dancer will feature in a series of promotional campaigns for the L’Oréal-owned beauty brand. Her debut photoshoot showed off the brand’s Candy Glaze Lip Gloss.
cosmeticsbusiness.com
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