ECO REPORT CLIMATE ANXIETY


ECOREPORT


Why cosmetics shouldn’t be a cause for


climate anxiety


With more people than ever experiencing negative emotions related to ecological crises, we ask, how can brands drive activism and optimism through their sustainability messaging?


More than two-thirds (68%) of US adults have reported ‘at least a little eco-anxiety’, according to a 2020 poll by the American Psychological Association, while the Australia Institute’s Climate of the Nation 2022 report found that 75% of Australians are concerned about climate change. In Great Britain, an Office for National Statistics lifestyle survey, which ran from 14 September to 9 October 2022, revealed that a similar 74%


C 26 April 2023


limate anxiety, or eco-anxiety, is the term used to describe distress relating to the climate and ecological crises – and it is on the rise, globally.


reported feeling ‘very or somewhat’ worried about climate change, with 28% falling under the ‘very worried’ banner. Moreover, climate anxiety is more prevalent among children and young people. A global survey of 10,000 16 to 25-year-olds by the University of Bath (2021) found that 59% were ‘very or extremely worried’ about climate change, with a massive 84% confessing to be ‘at least moderately worried’.


According to experts, climate anxiety can be connected to many negative emotions including worry, fear, anger, grief, despair, guilt and shame.


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