WORLD NEWS
IN BRIEF
FIRMENICH Firmenich is boosting its presence in China with the opening of a new fragrance studio focusing on the country’s perfume heritage. The new Villa Harmony space in Shanghai was launched in partnership with Xun Laboratory, a Chinese fragrance firm that specialises in local ingredients and techniques.
LIVING PROOF Living Proof has entered the metaverse with its first-ever virtual store. Customers can shop the Unilever-owned hair care company’s products and undergo a personalised hair consultation through a series of four ‘immersive’ rooms. The space, created in partnership with e-commerce platform ByondXR, is “the perfect vehicle to further immerse Living Proof’s community in our brand”, said CEO Zach Reiken.
L’ORÉAL USA L’Oréal’s US business has dedicated a US$100,000 research grant to the Skin of Color Society (SOCS), which promotes research on the diagnosis and treatment of skin diseases in individuals with skin of colour. The grant is intended to assist five early-career dermatologists and scientists in furthering their academic careers.
SULWHASOO K-beauty brand Sulwhasoo is sponsoring New York City’s Metropolitan Museum of Art as part of a year-long deal. The Amorepacific-owned brand’s ambassadors, Blackpink singer Rosé, Academy Award-winning Korean actress Yuh-Jung Youn and Chinese actress Jia Song, kicked off the partnership with an event at the museum – known as the Met – last month. The sponsorship will see the brand provide funding for the Met’s variety of programmes, activities and events.
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Unilever invests y20m in Kyiv,
Ukraine production facility UKRAINE Unilever is set to create a new t20m production facility in the Kyiv region of Ukraine. The consumer goods goliath said the new Ukrainian factory supports its long-term commitment to the country, in addition to celebrating its 30th year of operating there. Construction is slated to start this year, with the manufacturing space aiming to create more than 100 jobs in the region.
The new hub will also predominantly supply the local Ukrainian market but could also potentially export goods to European markets. “This investment shows our long-term commitment to the country and its people, including our employees, customers and partners,” said Vasyl Bovdilov, General Manager, Unilever Ukraine. “It is also a fitting way to mark the 30th anniversary of our business in Ukraine,
L’Oréal is third beauty giant to invest in palm & fossil alternatives venture
FRANCE L’Oréal has become the third global beauty player to back a venture led by Geno to make biotech-based alternatives to ingredients based on palm and fossil fuels. The Lancôme owner joins Unilever and Kao Corporation as the third and final founding investor. Unilever and biotech firm Geno, then known as Genomatica, announced the venture in June 2022, with Kao coming onboard in September. Combined, the
four founding members have revenues exceeding US$100bn per year. The venture will rely on
Geno’s biotechnology platform, which uses proprietary engineered microorganisms to ferment plant sugars that produce ingredients to make sustainable surfactants. These new ingredients will be used in a range of L’Oréal’s products; L’Oréal aims to offer 100% eco- designed formulas by 2030.
KAO LAUNCHES MAIL-IN SERVICE FOR TESTING BABIES’ SKIN
JAPAN Japanese beauty group Kao is starting a health testing business for babies’ skin. Using Kao’s Babywell Check service, parents can
non-invasively gain information about the barrier function of their infants’ skin to provide appropriate care. Babywell Check is based on the company’s skin surface lipids RNA (SSL-RNA) monitoring technology. This process uses RNA extracted from facial sebum
(collected with oil-blotting film) to indicate various skin and physical conditions. The service launched 9 March with Healthcare Systems,
a Nagoya University venture business that develops and distributes mail-in testing kits. Babywell Check follows the launch of Kao’s Skin
Potential Analysis in November 2022, a skin analysis service also based on SSL-RNA monitoring, but for adult skin.
Drew Barrymore is the new face of Garnier Nutrisse
US Drew Barrymore has been named brand ambassador for Garnier’s Nutrisse hair dye range. Barrymore will front a social media and TV campaign promoting the beauty brand’s updated Nourishing Color Crème formula.
“I’ve been just about every hair colour under the sun, and the updated formula provides a fab shade that cares while it colours and is so easy to master on your own,” said Barrymore.
The American actress became Garnier’s Creative Director and first-ever celebrity ambassador in 2021.
Garnier’s Senior VP, Ali Fakih, described Barrymore as “more than a spokesperson for us – she is a true advocate”.
April 2023 11
which we will celebrate later this year.
“Our new manufacturing facility will create new jobs, increase our production capacity, and above all serve the needs of Ukrainian consumers with high quality, sustainable products.” Unilever has faced criticism in recent months over its decision to continue doing business in Russia, following its invasion of Ukraine.
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