SCALP CARE PACKAGING
“Scalp treatments looking to detox or exfoliate the scalp should be applied directly to the scalp on dry, dirty hair, while scalp serums that look to hydrate and soothe should be applied to a clean scalp directly after showering,” she notes. But what about the way in which products – both low viscosity products and thicker galenics – are delivered to the scalp? Are there methods that offer ease-of-use with optimal coverage?
DROP BY DROP Act+Acre’s portfolio includes a Stem Cell Serum, stored in a glass bottle and applied using a pipette, “which allows users to easily apply the product along their hairline and parting”, says Reavey. The pipette is likewise the dispenser of choice for JVN Hair’s rosemary and neem seed-powered Pre-Wash Scalp Oil and Philip Kingsley’s Density Preserving Scalp Drops, both of which are controlled via bulb. Meanwhile, The Scalp Treatment from luxury label Augustinus Bader and Ouai’s Scalp Serum, like Act+Acre’s serum, feature a push-button dropper.
According to Rosa Porras Mansilla, Marketing & Communication Manager at cosmetic droppers specialist Virospack, the recent boom in all kinds of serums and oils has been accompanied by a demand for droppers as packaging. And when it comes to scalps, specifically, “the hair market has developed, in recent years, lower viscosity, more fluid formulas that must be applied with precision”, she explains. “Today there are many hair products for restoring or preventing damaged ends, that provide volume or strength, or stimulate the scalp [and] we can find a wide variety of cosmetics with the galenic of oil or lotion.”
She adds that “the dropper is the ideal dispenser for low viscosity cosmetic formulas”. This, she says, is because of the method’s precision when it comes to dosage and application, as well as its comfortable usage gesture.
Porras Mansilla also observes that the format has positive “cosmeceutical connotations”. Virospack offers classic droppers, which Porras Mansilla says is the most common choice for liquid products in this category, as well as push-button droppers. She suggests the latter might have a more selective image. Brands can select the three components’ (bulb, cap and pipette) materials and decoration, and Virospack offers laboratory tests to ensure the compatibility of the formula with the final packaging.
Recent collaborations include Aveda’s Scalp Solutions line, for which Virospack provided the full packaging, composed of a classic dropper with the bulb and cap injected in Aveda’s custom colour, as well as a 30ml capacity moulded glass bottle. It has also manufactured just the dropper system for the likes of Living Proof, Sephora and Lee Stafford.
cosmeticsbusiness.com April 2023 37
Also offering droppers options is Aptar Beauty, whose portfolio includes Serumony, a premium airless dropper with a push-button gesture that enables a high restitution rate and 360-degree dispensing; and Flex Dropper, a fully recyclable 30ml dropper with a push button. According to Delphine Bony, Marketing Manager EMEA at Aptar Beauty, controlled, drop-by-drop dosage is especially useful for highly concentrated formulas like serums, where “only a little quantity of product is enough to act efficiently on the scalp”.
CLEAN DOSAGE
Beyond the classic pipette dropper, there are multiple dispensing solutions available for companies making scalp oils, serums and liquid treatments. Act+Acre’s pre-shower treatments, Scalp Detox (an oil cleanser) and Scalp Renew (an exfoliator), use nozzles for application, for example, which Reavey tells Cosmetics Business makes it easier to get directly to the scalp through the hair and evenly disperse the product on problem areas throughout the scalp.
Cosmogen’s Needle Tube was developed as the first packaging directly inspired by cosmetic surgery for skin care, but its very thin, removable aluminium applicator is also suitable for scalp care that is “really targeted”, notes Lelièvre.
For liquids, Virospack’s
droppers have been utilised by Aveda and Lee Stafford (below, left), while
Cosmogen’s Needle Tube
(left) is said to be suitable for targeted applications. Scalp
brand Act+Acre (below) uses nozzles for the application of its pre-shower treatments
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
