HOW TO LIP PLUMPER
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Lip plumping serums offer an alternative to injectables. Rosi Chapman reveals how Transformulas created its hero version, Voluptuous LipVolume Plumping Serum
Rosi Chapman, founder, Transformulas
Consumers on the UK market have been increasingly interested in lip plumping serums in recent years, as they seek products that can give them fuller, more hydrated lips without the need for invasive procedures.
Many consumers are wary of undergoing lip filler treatments due to potential side effects and the unnatural look that can sometimes result. As such, lip plumping serums have become a popular alternative, offering visible results without the risks associated with injectable fillers. Consumers are also seeking products that are easy to use, hygienic and provide both instant and long term benefits.
As the demand for lip plumping serums continues to grow, there is a need for brands to offer innovative products that can meet the needs of today’s savvy consumers. Our Transformulas Voluptuous LipVolume Plumping Serum is just that – a highly innovative lip maximiser that we created to change the market, which delivers visible results in no time. When I started Transformulas 20 years ago, I was inspired by my own phobia of needles, which left me desperate for topical products which delivered results. The Transformulas Voluptuous LipVolume Plumping Serum is a part of our FaceFixers range, the range developed to sculpt, lift and firm the eyes and lips without the need for a filler appointment. The range has just undergone a colossal rebrand and promises highly effective results, instantly. The Voluptuous LipVolume rapidly plumps lips, boosts hydration up to 50%, and is re-energising with a lavish tingle and fresh breath sensation. We designed the packaging to be totally unique – pen-like packaging that boasts an airless silicone tip, which is contaminate-free and allows for precise application. With an average of 300 clicks, the silicone tip
doesn’t absorb and waste product, and the airtight packaging keeps the actives potent and the wand sealed for improved durability.
44 April 2023
My strength has always been in product development, brand look, feel and the results my product offers. This is one of those designs and formulations I’m very proud of. We recommend the user starts by exfoliating the lips gently with a separate lip scrub, or by simply brushing the lips with a soft-bristled toothbrush. Next, apply a thin layer of the Voluptuous
LipVolume Plumping Serum to lips, starting from the centre and working outwards. The airless silicone tip makes it easy to apply the serum precisely, without any mess or fuss. As the serum is applied there is a lavish tingle and fresh breath sensation, indicating that the serum is working. The serum will instantly volumise and plump lips, giving them a fuller, more youthful appearance. The results are visible immediately, and with regular use, lips will become fuller and more defined. Let’s talk about the key ingredients we chose. Hilurlip (tripeptide-1 sodium hyaluronate) is a natural peptide that stimulates collagen synthesis, giving a long term boosting and moisturising effect on the lips, plus a visible plumping effect. Palmitoyl tripeptide-1 helps to correct and restructure the lips by densifying the connective tissue and stimulating collagen, improving lip texture. We also use Macadamia integrifolia seed oil, which is richly nourishing and an antioxidant that helps protect lips. D-panthenol moisturises and works deeply to improve cell renewal and repair skin damage. Finally, vitamin E has a smoothing and softening skin effect, boosts moisture levels, speeds up healing, and protects from UV damage and contamination
cosmeticsbusiness.com
Many consumers are wary of undergoing lip filler treatments due to potential side effects
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