INTRODUCTION COMMERCIALS 30
SURVEY
“Clients realise that they don’t need to have three people sitting on set for days on end. Shoots actually work really well with directors telling the clients what they’re doing through a camera and I’m sure that clients actually prefer it as well. It’ll be very hard to justify 12 people getting on a plane to New Zealand any more,” says Rogue. As Pulse Films says: “Covid-19
has given us the opportunity to travel less and be more mindful of the environment.” There will be other permanent
changes to the way production companies work post-COVID too. Prettybird says the production company of the future will be “a free flowing workplace which allows its team members to be more flexible with work hours” and will “utilise space in an economical way with more shared spaces for smaller companies.” Knucklehead says that if you “fast
forward two or three years there will two or three companies sharing a space and a resource – sharing runners, accounts, layout assistants etc. Our last office had three meeting rooms. Not sure that’ll be the case in the future.” Riff Raff says it hopes “we have
the confidence and perseverance to resist what was bad about the way we worked and interacted. This has given us an opportunity to think and plan for
OUTSIDE THE BOX What are you making outside of TV/Cinema ads?
18% The average
amount of work that respondents made
direct for client rather than through an agency
BANG TV “A global rebranding for Bridgestone.”
BISCUIT FILMWORKS “Online and phone specific content; experiential activations; live broadcasting on social platforms; long form doc film projects.”
73%
Of production companies said they made fewer commercials this
year, 18% said they made more and 9% said the same
BLINK “Long form entertainment through Blink Industries with Channel 4 & Netflix. Varied mixed media music content for labels and artists.”
DIRT Y FILMS “We’ve been moving into long form production, with two feature films in pre-production.”
KNUCKLEHEAD “We’ve made big strides this year towards getting a multi- episodic factual series away, with commissioned funded development.”
NEXUS “We are incredibly excited about the launch of our stop frame anthology
series with Netflix later this year and the launch of our real-time animated project with Epic and Oscar-winning director Patrick Osborne.”
PARTIZAN “An interactive walk through experience for Dubai Expo 2020; which sadly got delayed but is expected to return this year.”
PULSE FILMS “Highlights include the record- breaking hit TV show Gangs of London and the seminal Beastie Boys Story directed by Spike Jonze which launched on Apple TV+ and which earned 5 Emmy nominations and is longlisted for the 2021 BAFTAs.”
SOMESUCH “Scripted content for Vogue by Isaac Lock, a documentary project for Hennessy by Elliott Power and branded content jobs for Burberry and MCQ by Duncan Loudon. We produced a documentary by Abteen Bagheri for Alicia Keys x Mercedes.”
Spring 2021
C04
Commercials 30
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