BEST IN SHOW COMMERCIALS 30
SURVEY
BEST AGENCIES TOP 10
01 02 03= 03= 05 06 07 08 09 10
adam&eveDDB Wieden + Kennedy Mother Droga5 Uncommon Lucky Generals AMV BBDO Mullen Lowe VCCP A range of agencies picked up a couple of votes each, too many to mention here
favourite agencies to work with. Producers pick out the agency for its “brave work” saying it is a “class act and lets directors direct” while others say of the agency that it “always makes good work, and always does it the right way.” Others hold up the agency as “proof that client trust can endure” with others saying of adam&eveDDB: “They are giants and with that comes dominance.” Wieden + Kennedy once again
A
taken second position in our poll of the top ad agencies with its producer fans saying it is “always original and
BEST POST HOUSES TOP 10 E
ach year, we ask commercials production companies two questions about their favoured
post production houses: which do rate highest and which do you use the most? This time it’s Time Based Arts that
tops our highest rated poll with The Mill winning out in the post house used most by producers. TBA takes its highest rated spot on the back of its “attention to detail,” “top quality execution” and “craftsmanship” which is “unsurpassed.” Others say of the outfit that they “weave magic with whatever they touch” and “everything they do is brilliant.” The Mill takes first place in
the ‘used most’ poll and also is second in the highest rated vote. Its producer fans say of The Mill that it has “a wonderful team of artists and producers” and it is a “pioneer of the industry pushing boundaries.” Other commercials producers give their vote
to The Mill for its “professionalism, quality and excellent communication” and describe it as a “solid heavyweight company who love their medium” and is “consistently great.” Electric Theatre Company takes
third spot in the highest rated post house poll with producers saying that it “always goes the extra mile and is a great collaborator on any project” and has an “unflappable, insanely ‘can do’ attitude” with “great artists” and a “great reputation.” In at joint fourth in the highest
rated poll is Black Kite Studios, lauded by producers for “already doing some great work for such a young company” and “always helpful, up for a challenge.” Framestore is also joint fourth
highest rated post house and that’s down to its “superb attention to detail” and for being “experts when you need to go above and beyond in vfx.”
RATED HIGHEST
01 02 03 04= 04= 06 07 08 09= 09=
Time Based Arts The Mill Electric Theatre Collective Black Kite Studios Framestore MPC Untold Studios Absolute Cheat No. 8
USED MOST
01 02= 02= 04 05 06 07= 07= 07= 10=
The Mill MPC Time Based Arts Black Kite Studios Electric Theatre Collective Absolute Coffee & TV Framestore Untold Studios No.8; The Quarry; Unit
dam&eveDDB retains its crown for another year in our poll of the commercials producers’
pushing it” with others pointing to the agency’s “consistent creative quality and boundary pushing” and its “brave approach to commercials and storytelling.” Mother moves up from seventh
position last year to this year’s joint third, praised for its “surprising and brave creative”, its “creative, ambitious reputation” and because “they just get it.” Also in a joint third place in this year’s poll of commercials producers’ favourite agencies is Droga5, and that’s down to its “mind-bogglingly brave work with immense flair” and “bold ideas and scripts. They clearly have the confidence of their clients and such a consistent quality of output.”
Spring 2021
C10
Commercials 30
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112
